- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
By the turn of this year, the housing market was enjoying a very fragile recovery,
but in the last few months it has begun to suffer a relapse
Let us start with two propositions. First, house prices are going down. And second, that is a very good thing.
The first proposition is riskier to make but rather more straightforward – because if you want to see what a double-dip recession1 actually looks like, just take a look at a graph of house prices over the last few years. From around the time Northern Rock2 collapsed in 2007, prices went a long way south. At the tail end of 2008, after governments had contained the financial crisis and put the economy on life support, prices began to come off the floor. By the turn of this year, the housing market was enjoying a very fragile recovery, but in the last few months it has begun to suffer a relapse. That trend was confirmed by yesterday’s survey from Nationwide3. Crash followed by recovery followed by relapse: the housing market provides practically a textbook definition of a double dip.
Nor is there likely to be a letup in the downturn. The coming spending cuts will cost both economic growth and hundreds of thousands of jobs – not the assertion of a newspaper, but the admission of this Conservative-led government in its budget red book. It would be a brave and possibly foolhardy person who took out a stonking great home loan if they were anxious about their job.
Contrary to what you might read in some newspapers, falling house prices would be a blessing. The house bubble of the noughties4 has handed billions of pounds to the older generation from young people who have had to take on giant mortgages to buy their homes. That was unsafe both for the purchasers and for the wider economy. But runaway prices also served to reinforce the wealth gap as rich parents were able to bung their kids big deposits, while middle- and working-class children got no such leg-up. An end to that unfair, unsafe regime can only be a good thing.
The Guardian, September 3, 2010
Task 4. Write out all the arguments the author puts forward to prove his point. Give your understanding of the headline.
Task 5. Read the text below. Determine its genre, say what stylistic devices prevail in the text? Why?
I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
Astonishing. One in five young people today aged 11-15 drinks 600 units of alcohol a year – the equivalent of around 214 pints of lager. I’m shocked. When I was a teenager, I drank nowhere near as much.
Not that I was more high-minded than today’s teenagers – I just couldn’t have hoped, however hard I tried, to get hold of such flabbergasting volumes of booze. How do they manage it? What’s their secret? How come my friends and I were so useless at it?
This is what baffles me most about statistics for teenage drinking. In my day (I can’t believe I’ve just typed that phrase – I don’t turn 30 until November), procuring alcohol was more stressful than sitting exams. Curiously, the people at school who were worst at exams always seemed to be the best at procuring alcohol. For me and my fellow timorous swots, though, it was a nightmare.
Entering the off-licence in threes or fours – I don’t know where we got the idea that buying alcohol was a group activity – we’d stare solemnly at the shelves of Skol and McEwan’s, nodding and pursing our lips, as if we were art connoisseurs scrutinising a Caravaggio for signs of forgery. At last we’d make our selections and carry them to the counter as nonchalantly as possible, which was about as nonchalantly as we could have unicycled down the fast lane of the M25.
Listlessly, the cashier would demand ID, at which we point we’d rummage in our pockets and exclaim, with looks of innocent surprise, that we appeared to have left the house without any. I recall one friend offering a bus ticket as ID. His reasoning was that the ticket showed he’d paid an adult fare. To be charged an adult fare, the cashier pointed out, you only had to be 15. On that occasion, as on almost every other, we slunk out of the shop.
Yet now, if these figures are true, teenagers buy booze with ease. Do they look older than we did? Do they have more accommodating older brothers, who buy it on their behalf? Have standards soared in fake ID?
It all seems dreadfully unfair.
The Daily Telegraph, August 10, 2010
Task 6. There are at least seven words in the article above considered to be realia. Identify them all.