- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
A. Too many clichés, at the end of the day
At the end of the day, British newspapers are full of clichés
Stephen Brook
Shurely some mistake? A new study has found that British newspapers and websites, far from being the best written on the planet, are actually riddled with clichés.
The report, by the news and information company Factiva, found that “at the end of the day” was the most over-used cliché in newspapers and websites – clocking up an eye-watering 3,347 mentions between January and June.
Financial terms “in the red” and “in the black” were second and third in the survey, followed by “level playing field”, “time and again” and “wealth of experience”.
A quick glance shows that financial clichés dominate, as do clichéd references to time (six in the top 20). A wake up call (geddit?) to our business writers, perhaps?
The survey prompted an instant debate here at MediaGuardian towers. I think you can make a case for “in the black”, but I, erm, draw the line at phrases such as “rushed to the scene” – 310 uses in six months, since you ask.
Media clichés are somewhat under-represented, with no mention of “thinking outside the box”, “drilling down deep”, “the long tail” or even “the tipping point”.
Clichés have a shelf life and can outlive their usefulness: can you remember when “twin peaks”, “thousand points of light”, the “information super-highway” and “new world order” were repeated parrot-fashion by just about everybody? Equally, they can sit gathering dust in obscurity until they are picked up by a politician, public figure or TV show, and then become amazingly popular.
But however much we disdain them, there is a reason they catch on and it's not just journalistic laziness. They usually express things rather aptly and thus become the sort of phrase it’s hard to avoid using. Consistent use of language can sometimes help readers. Still, at the end of the day, as journalists we should try to avoid avoid being repetitive and this survey ought to give us plenty of pause for thought.
The Guardian, August 25, 2006
B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
Poverty affects grades less among non-white children with social divide noticeable from primary school
Jessica Shepherd
A child’s social class is more likely to determine how well they perform in school if they are white than if they come from an ethnic minority, researchers have discovered. The gap between the proportion of working-class pupils and middle-class pupils who achieve five A* to C grades at GCSE is largest among white pupils, academics found.
They analysed official data showing thousands of teenagers’ grades between 2003 and 2007. Some 31 % of white pupils on free school meals – a key indicator of poverty – achieve five A* to Cs, compared with 63% of white pupils not eligible for free school meals, they found. This gap between social classes – of 32 percentage points – is far higher for white pupils than for other ethnic groups.
For Bangladeshi pupils, the gap is seven percentage points, while for Chinese pupils it is just five percentage points, the researchers discovered.
The study – Ethnicity and class: GCSE performance – will be presented to the British Educational Research Association conference at Warwick University tomorrow. It argues that one of the reasons why class determines how white pupils perform at school is that white working-class parents may have lower expectations of their children than working-class parents from other ethnic groups.
The researchers, from the Institute of Education and Queen Mary, both part of the University of London, also found that Chinese pupils from families in routine and manual jobs perform better than white pupils from managerial and professional backgrounds. They also discovered that African and Bangladeshi girls had vastly improved their GCSE grades in the last few years.
Researchers from the University of Warwick analysed the scores of pupils living in the south London borough of Lambeth. White children from well-off homes were the top-performing ethnic group at the age of 11, while white pupils eligible for free school meals had among the worst test results.
“More recent immigrant groups, such as the Portuguese, Pakistani and Bangladeshi communities often see education as the way out of the poverty they have come from. By contrast, if you’ve been in a white working-class family for three generations, with high unemployment, you don’t necessarily believe that education is going to change that,” says the study.
The Guardian, September 3, 2010