- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
In Downing Street, Blair never fulfilled his early promise and let Brown in.
Now he can only emit a long wail of impotence
Simon Jenkins
Who said books are dead? Did he blog or tweet, video or iPad? No, Tony Blair wanted to get a message across, so he wrote a book. He smeared the black staff on trees, stitched it and made people go out and buy it. Good for him.
Blair’s mildly engaging stream of auto-eroticism shows him memoirising much as he ruled. He uses the first person singular a million times. He stages everything. He fixes on a theme and controls the narrative. The intention is to smother an Iraq apologia in endless quotables on Gordon Brown and his emotional idiocy and general hopelessness. It is cruel, but has worked a dream.
Blair was a politician of great talent, and a miserable prime minister. The service he did his country was considerable, but it was done by the time he took office in 1997. It was to anaesthetise the Labour party while he turned it into a vehicle to make him electable and his newly espoused Thatcherism irreversible, much as Attlee had made welfarism irreversible in 1945…
When the Social Democratic party was formed in 1981, an ambitious young Blair abused them as “middle-aged, middle-class erstwhile Labour”, with only “lingering social consciences [to] prevent them voting Tory.” When, a year later, Anthony Blair fought Beaconsfield, he was for CND, against Trident and for withdrawal from Europe…
By the end of the 80s, ambition had worked a wondrous change. Blair abandoned nuclear disarmament and subscribed to the EU. He did a U-turn on privatisation…
When he became leader, Blair’s self-styled “project” dared not speak its Thatcherite name, but it understood that success could lie only in capturing the middle ground, in the “electoral necessity of bourgeois ascendancy”…
The party was torn to shreds as Blair scored victory after victory against “old Labour.” He turned a 19th century movement into a 21st century presidential machine, puffed up with candyfloss vacuities such as “traditional values in a changed world.” Blair’s appetite for cliché was, and is, gargantuan…
Blair blames much of this failure on Brown, but the failure was Blair’s. He left Brown in charge, with his co-architect of madness, Ed Balls – who without apology now thinks himself equipped to run the country. Blair never had the guts to sack either of them. As a result, one of the brightest sparks to cross the political firmament since the war can emit only a long wail of impotence.
The Guardian, September 2, 2010
Task 3. Identify clichés in Text A.
Task 4. Read Text B and write out:
- special terms on the subject of the article;
- abbreviations;
- realia.
Task 5. Read Text C and analyse the linguistic means used by its author to persuade the reader that T. Blair was not up to the job as Labour Prime Minister. Identify all clichés in the article.
Task 6. Watch Video 3 (Folder Unit 3) that features press review, fill in the grid as in Task 7, Unit 1.
Task 7. Read the newspaper extracts below and determine their genre. Translate Texts IV-VIII headlines into Russian.
I
An alliance led by the former Bangladeshi Prime Minister Sheikh Hasina has won a landslide victory in elections aimed at restoring democracy to the country, an electoral official said today.
But even before the tally was complete, Hasina’s opponents launched allegations of irregularities and forgery, casting doubt over whether the election will end a cycle of unrest that has made the South Asian country virtually ungovernable. The party led by the former Prime Minister Khaleda Zia said it would make a formal comment on the result today.
II
The NHS has enjoyed the biggest increase in funds of all the public services, with spending up from £34 bn in 1997 to just over £94 bn in 2005. Staff numbers have risen, with more consultants, GPs and nurses. The number of people on waiting lists for operations has fallen since 1997. The drugs bill has risen 13 per cent, 118 new hospitals and 188 GP clinics have been opened or are being built.
III
The International Monetary Fund predicts the UK economy will grow by 2.9 per cent in 2005. The interest rate is 5.25 per cent. Total increase in taxation is £3,100 per household. Unemployment now at 1.7 million (2005), down from 2m in 1997. Government debt has fallen from to 44 per cent of GDP to 36 per cent of its disposable income. Total mortgage borrowing now is well over £1 trillion.
IV