- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
Task 12. Read the two ltEs below. What motive was behind writing those letters?
I. Giving an Edge to Children of Alumni
Jonathan Zell
Legacy preferences are a red herring because elite universities use them only when it serves their institutional interests. They will be used, for example, to help the children of wealthy alumni, who are then expected to increase their annual contributions to their alma mater. But will they be used to help the children of poor or noncontributing alumni?
The only guiding principle behind the admissions policies of the elite universities is that these policies must allow them to accept – and to reject –whomever they desire. Therefore, until these universities are required to admit students solely on the basis of merit or to use affirmative action policies only to help truly disadvantaged applicants, outlawing legacy preferences by itself will change nothing.
Those with the cash and the connections will always have the advantage1.
The New York Times, October 4, 2010
II. Childhood misery
My parents separated when I was three and thereafter I began to wet my bed nightly (In floods, Weekend, August, 21). At eight, I was sent to a Quaker boarding school. My mother did not tell the school. My misery, despair and embarrassment as night after night I tried to pretend something had been spilt may be imagined. One day my father came to see me. As we sat together, he said “I hear you have been having some trouble. I found praying helped me.” As a child I used to kneel by my bed each night to say my prayers and now added “Please Jesus help me to stop wetting my bed.” The prayer was answered: the bed-wetting stopped. I am now 83 and have been left with two thoughts. First, extraordinary gratitude to some power I cannot now accept or comprehend as simply as when I was a child. Second, an image of the misery endured by countless generations of children tormented by this problem.
Name and address supplied,
The Guardian, August 26, 2010
Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
Which letter appeals to you? Why?
Unit 7 print media: revision
Task 1. Read the article below, determine its genre.
Police must come back out and reclaim our streets
The death of Jenny Ward is a modern British horror story.
The plot line is by now horribly familiar: a gang of teenage yobs is allowed to rule the roost in a neighbourhood and becomes more and more emboldened.
A vulnerable person is singled out for particular harassment. Finally matters build to a crescendo and the innocent person dies.
In Mrs Ward’s case it was a death straight out of “Lord of the Flies”1. A trap was set for her by the feral pack of youths that had been taunting her. A manhole cover was removed from her driveway. She plunged down the hole and her cries for help went unheeded for hours.
After being rescued she was hospitalised for a month before going to live with a relative. But her spirit was broken and she died from a blood clot on her lung soon afterwards. This episode illustrates the extent of Britain’s public order crisis. It shows why we need our police back out on the streets and behaving as no-nonsense police officers instead of glorified youth workers.
Maintaining civilised values in our public spaces should be the top priority for law enforcement agencies. But very often at present it appears to be just the opposite. The unrestrained anti-social behaviour of a minority is the number one issue for millions of voters, massively impacting upon their lives.
But none of the main political parties is on top of it. Labour targeted yobs with ASBOs but neglected to properly enforce them. The coalition wishes to abandon them but does not appear to have anything to put in their place.
Britain is crying out for a major national figure to emerge and fight for decent people and against the tide of yobbery.
The Daily Express comment, September 25, 2010
Task 2. What stylistic means in the article above convey the author’s emotions? Are they different from texts of similar genres but published in quality press (see Texts A and B in Unit 6).