9. Paraphrase as in the model:

Model 1: T – Uncle Scotz made Estee interested in chemistry.

St – It was Uncle Scotz who made Estee interested in

chemistry.

Model 2: T – Estee Lauder was born to a family of poor immigrants.

St – It was a family of poor immigrants that Estee Lauder

was born to.

1. Uncle Scotz settled in their house during the First World War. 2. Estee’s strength of character and determination helped her start a career. 3. Her beautiful clothes and charming smile made women believe her stories. 4. In the mid-1940s Estee Lauder Cosmetics became an established brand name. 5. High quality of her cosmetics made it competitive on the market. 6. The turning point in her career was when Saks bought $800 worth of her goods. 7. Estee herself handed out free samples of her goods at the age of 80. 8. During her lifetime Estee Lauder was recognized as a 20^th century business genius.

Home activities (2)

10. Give a brief summary of the article (see exercise 8) in English using the suggested key words and phrases:

1. Introduction:

The article is about...

Estée Lauder [LesteI'lO:dR(r)]; cosmetic empire; Josephine Esther Mentzer; a chemist; skin creams concocted by her uncle; substances

2. Main body of the report:

• The writer points out that... / The writer suggests that...

Strength of character; confidence; ambition; to hand out; samples of her products / potions; Fifth Avenue; calculations; beauty shops; cosmetics; to tell stories;

• The article goes on to say that...

brand; high-quality products; 800 dollars worth of goods; to be estimated at; immediate success; a free gift

3. Conclusion:

• In conclusion / Finally, the writer says that...

the cosmetic industry; lifelong wish

11. Complete the sentences with the proper forms of the Verb. 

Levis [‘li:vaIs]

Commercial breakdown

A good-looking young man walks into a small-town American laundry. He strips off and waits for his jeans to wash. Not much of a storyline, but this _________________ (1 – to remain) one of the most popular TV adverts that ______________________ (2 – ever / to make). Made ___________________ (3 – to promote) Levis, the ad ______________ (4 – to be) a massive success the minute it _______________ (5 – to hit) British TV screens in 1985. It represented youthful rebellion, radical chic and sex appeal, which was perfect for Levis’ intended positioning of their brand in the market.

The old washing machines are the biggest clue to the 1950s America. Every period in history likes __________________ (6 – to look) back nostalgically to a mythical past when life ______________ (7 – to be) simpler and less complicated. And the 1950s, with the birth of rock and roll, _____________________ (8 – always / to have) a special place in the history of what is cool. But for cool music, turn to the 1960s. The sound track I Heard it Through the Grapevine _____________________ (9 – to release) in 1968. It’s the story of a man who learns that his girlfriend ____________________ (10 – to see) someone else. A man, perhaps, who goes to the laundry now that his girlfriend __________________ (11 – to leave) him?

Unlike the majority of adverts, this ad ____________________ (12 – to co-create) by a woman. In the fiercely male-dominated world of advertising, this advert established new ground by ________________ (13 – to make) a man into an object of sexual desire. It was perhaps the first time we __________________ (14 – to see) a man ________________ (15 – to take) his clothes off on screen. However, this ‘revolution’ seems ________________________ (16 – to have) little lasting effect.

Step II