Elements of pr activity

Media relations. Formerly known as press relations. The new term reflects the importance of broadcasting, including such systems as Viewdata and other screen-based information systems. Employee communications. Employees constitute an important audience for any organization, regardless of its activity, and while this is sometimes disguised in such titles as 'internal communications' or 'staff communications', the fact is that even senior managers, and sometimes directors, are employees of an organization. Investor relations. Most obviously for publicly-quoted companies, investor relations is sometimes viewed as consisting purely and simply of a glossy report and accounts. Political relations. Organizations, whether their activity is commercial, charitable, political etc., will also depend heavily on good relations with politicians and their advisers, although in many industries this responsibility is left to trade associations. Corporate identity. Corporate identity or image issues have been much to the fore in recent years, but these are more than just a bright and glossy logo, and extend to the way in which the organization relates to its constituent parts. Sponsorship. PR activity often embraces sponsorship, not because of any desire to cheat the marketing department of this but because sponsorship activity may not necessarily be in pursuit of marketing objectives but instead be for community, investment or political reasons. Community relations. This covers a wide spread of activity, including contact with pressure groups or important potential target audiences, such as schoolchildren or students. Customer relations.

The difference between "image" and "identity"

A person has a personality. That is inevitable. Equally inevitable, he projects it. The means by which he projects it we call his identity. Some elements (or cues) of his identity are planned - e.g. his clothes, his visiting card, his manner of speech. Other elements are unplanned - e.g. his unconscious mannerisms, his height, the shape of his face.

Employee communication

There is a public relations angle to every aspect of business today. Therefore, fully effective public relations activities involve many individuals in an organization and are only as good as the company's management and resulting corporate behavior.

Difference between "investor PR" and "financial PR"

Investor relations. The corporate function of investor relations is also called stock-holder communications. Essentially, it means providing information to individuals who own stock or have a special interest in the corporation. Financial relations. A parallel function of investor relations is to provide extensive information to the financial community. Security analysts at brokerage houses, large banks, and similar institutions weigh the information and make judgments on a company's financial strength and prospects.

PR activity in entertainment, sport and travel

Publicizing individuals and promoting entertainment constitute the aspect of contemporary public relations practice that comes closest to the traditional mantle of press agentry. This work requires intense contact with the media, by telephone and mail and in person. Name recognition is its primary goal. The impact of television on the field of personality promotion is immense.

Crisis communication

It is methods and policies a corporation uses in distributing information when its operations become involved in an emergency situation affecting the public is a new aspect of PR activity.

The Management and organization of PR

Working definitions of principal concepts. Client – an organization, corporate body, individual or group of individuals which retains the professional services of a PR consultancy for an agreed programme. PR consultancy practice - the provision of specified technical and creative services by an individual or a group of individuals, qualified to do so by reason of experience and training, and having a legal corporate identity registered for the purpose of business in the country. PR director - PR manager sitting on the board. PR manager - an executive who manages the company's PR. PR practitioner - any professional PR person whether he works in-house or in a consultancy. Press officer - a specialist in media relations.