Pr audiences

Functional publics. These enable the organization to perform its chosen task, and include customers (whether consumers or other businesses), employees and the trade unions which represent them, and suppliers of raw materials, components, or, in the case of a retailer, of the goods being sold. Enabling publics. These permit the organization to function within the frame-work of the society to which it belongs, such as regulatory bodies, community leaders, including politicians, and shareholders. Diffused publics. Used to describe the media, pressure groups and local residents, largely because these are varied audiences and often, in the case of pressure groups and the media, avenues to other major audiences. Normative publics. Most often applied to trade associations and professional bodies, but can also include political parties.

Types of pr research

Attitude or opinion research. Which is designed to find out how people feel or what they think about a particular institution, business or subject. Motivation research. Designed to find out what people think or how they act. Research to identify social or economic trends. That may affect a particular organization or its public relations programmes. Marketing research. Designed to find out what people buy or use, or what they would prefer or could be encouraged to buy. Copy research. Designed to find out whether certain communications will be read and understood. Readership research. Designed to find out whether people have received and retained information from advertising and other communications materials that have been published or disseminated. Evaluation research. Designed to measure the success or failure of particular public relations projects or programmes compared with their intended objectives. Methods of assessing PR results.

IV курс Role of pr in everyone's life

Public relations makes a difference in your life. PR level. An effective public relations program communication with a target market without increasing ad spending. Public relations’ role in education and the formation of opinions. Actions of public relations manager of a PR firm. PR enormous effect on the information. Three basic PR principles: To be different. Conventional publicity strategies. Creative way to stand out from the crowd and get noticed. Publicity must help to achieve one’s marketing objective. Getting publicity. Achievement of marketing objective. You don't have to have media contacts to get big-time public­ity. A creative idea, a clear marketing goal, and effective implementa­tion. The changing role of PR. The fast-paced e-commerce world. Target audiences. Investor community. New importance and more freedom. The real value of the PR. Benefactions from a PR effort. Creative PR, with proper execution. Promotions of practices with public relations. The power of PR.

Differences between pr and marketing

Very distinct activities of marketing and advertising. Marketing: The four Ps. Marketing definitions of the four Ps of product, price, place (channels of distribution) and promotion. Product. Physical product. Price charge of for the product. Place. Where the product. Promotion, of elements, of advertising, sales promotion, personal sell­ing and, of course, public relations. Key differences between PR and advertising. Public relations and advertising. Advertising is paid, public relations is free. Promotional message. Publicity and publicity campaign. Key differences between PR and advertising. control repetition credibility attractiveness. Sometimes these distinctions mean an advantage for PR, some­times not. Control Total control over the con­tent, format, timing and size of your message. No control over the content, format timing, and size of your message. Industry trade journal say cover story based on your material. Repetition. Cover age a publicity of event. A different angle or new spin on the old topic. Credibility The claims made in advertising. Publicity and promotion. Media coverage. A favorable story. Attractiveness. A decent chance of being noticed, read and used. Aрреаl to only one audience: your sales prospects. Marketing mix advertising. Internet marketing, direct marketing and sales promotion.

PR team as part of the company

Strategic and creative responsibility. A separate I'K department. PR manager, cor­porate communications director and media relations manager. PR as part of the company's overall mar­keting communications mix. A simplified chain of command. The product man­ager, a technical expert for accuracy, and perhaps the CEO or market­ing director. Communicating company mes­sages and information to various outside audiences (the media, the public, shareholders, the community) risk becoming the least in­formed. Appealing to the media and their audiences. Reading industry trade journals. Attending major trade shows at which your company is exhibiting. Visiting our own Web site and reading new postings. Visiting competitors' Web sites and seeing what they are up to. Reading all new sales4iterature your company publishes. Responding to competitors' ads in magazines and requesting their sales literature. Talking with sales reps. Going with sates reps on actual sales calls to prospects. A PR plan in place, defines audiences, objectives and key messages to be communicated.­