- •Образовательное учреждение профсоюзов
- •1. Программа учебной дисциплины «Язык в системе коммуникаций» 5
- •1. Программа учебной дисциплины «Язык в системе коммуникаций»
- •1.1. Учебно-тематический план курса «Язык в системе коммуникаций»
- •Учебно-тематический план по дисциплине «Язык в системе коммуникаций» по учебно-методическому пособию «Public Relations», Штельмах г.Д., Михайлов ю.И. – Москва, 2008 г. III курс, очное отделение
- •2. Методические указания (рекомендации) по изучению дисциплины
- •3. Моделирование и «проигрывание» на практических занятиях большого количества разнообразных ситуаций как устного, так и письменного общения: management focuses (решение управленческих задач).
- •Strategic Planning and Marketing Process
- •Markets and Prices
- •Functions of pr
- •Areas of pr work
- •Difference between advertising and pr
- •Journalism and pr
- •Marketing and pr
- •Pr and propaganda
- •Types of pr work
- •Elements of pr activity
- •The difference between "image" and "identity"
- •General principles of organizing a pr department
- •Public relations consultancy structures
- •Fee systems used by pr consultancies
- •Pr as a Process
- •Pr audiences
- •Types of pr research
- •IV курс Role of pr in everyone's life
- •Differences between pr and marketing
- •Planning the pr strategy
- •Steps to Developing Your Public Relations and Media Plan
- •Company Newsletter
- •Company newsletter. Common mistakes
- •Press Release
- •How to be a successful pr person
- •The New Rules for Public Relations
- •Interview with Businessmen
- •Test your Workplace Ethics
- •Case II Announcements – The information superhighway
- •Case IV Brands — Cola brands fizzing after allegations
- •6. Методические рекомендации по самостоятельной работе студентов
- •6.1. Методические указания по выполнению проектных работ
- •Формы проведения проектной работы
- •7. Глоссарий a
- •Internal communications/
- •Оценка деятельности студентов (проводится в конце семестра)
- •Students Assessment (at the end of each unit)
- •Оценка (оценивание) деятельности студентов (проводится в конце каждой темы)
- •Н.П. Тевосян,
Markets and Prices
Potential buyers of a product. Exchanges and relationships. The size of a market. The term market. Product class. Constituting an industry, constituting a market. Markets’ arrangements. Relative prices. The price structure of market. Combination of goods and services. Basic economic questions. Commodity market / exchanges. Commodities available in the future. Stock markets / exchanges. Supply and demand. Selling securities.
Advertising
Impersonal form of communication. Paid means of information distribution. Clearly stated source of financing. A corporate image advertising. A product advertising. Rubric advertising. Clearance advertising. Explanatory advertising. Services of advertising agencies. Making advertisement. Introducing a new product on the market. Persuading, reminding, the budget. Forming the idea, choice of forms of appeal and implementation. Attention, interest, action-consequent stages of the consumer’s response. The exceptional nature of the product. The implementation of the appeal. The contents, goals, integrity and the right tone. The choice of the means of information distribution .Stating the range of frequency, the impact of the advert. Looking for a specific advertising means, the right schedule. Evaluation of the communication. Major types of advertisements. Classified adverts. Commercial adverts.
III курс
Essential Features of PR
Advertising. The practice of informing the public or a section of the public of the benefits of a particular product, service, or activity in order to stimulate sales. Communication. The act or process of transmitting information. Management. The control, coordination, and planning of an organization in order to achieve maximum efficiency. Marketing. The management function concerned with the identification. Propaganda. Association or organized scheme for propagation of a doctrine or practice. Publicity. The giving of information about something or somebody in order to attract the attention of the public. Sales promotion. The activities of a company that are concerned with increasing by means other than above-the-line advertising. Public relations society of America official statement on public relations.
Functions of pr
Counseling. Based on an understanding of human behavior Analysing. Future trends and predicting their consequences. Establishing and maintaining two-way communication. Preventing conflicts and misunderstandings. Promoting mutual respect. Promoting good-will with staff. Attracting good personnel. Promotion of products or services;
Projecting a corporate identity.
Areas of pr work
Counseling. Providing advice to management concerning policies, relationships and communications. Research. Determining attitudes and behaviours of publics in order to plan public relations strategies. Such research can be used to (1) generate mutual understanding or (2) influence and persuade publics. Media Relations. Working with mass media in seeking publicity or responding to their interests in the organization. Publicity. Disseminating planned messages through selected media to further the organization's interests. Employee/Member Relations. Responding to concerns, informing and motivating an organization's employees or members. Community Relations. Planned activity with a community to maintain an environment that benefits both the organization and the community. Government Affairs. Relating directly with legislatures and regulatory agencies on behalf of the organization. Lobbying can be part of a government affairs program. Public Affairs. Developing effective involvement in public policy, and helping an organisation adapt to public expectations. Issues Management. Identifying arid addressing issues of public concern that affect the organisation. It can include environmental affairs. Financial Relations. Creating, and maintaining investor confidence and building good relationships with the financial community. Also known as Investor Relations or Shareholder Relations .Industry Relations. Relating with other firms in the industry of an organisation and with trade associations. Development/Fund-Raising. Demonstrating the need for and encouraging the public to support an organisation, primarily through financial contributions. Minority Relations/Multicultural Affairs. Relating with individuals and groups in minorities or cultural groups. Special Events. Stimulating an interest in a person, product, or organisation by means of a focused "happening"; also, activities designed to interact with publics. Marketing Communications. Combination of activities designed to sell a product, service, or idea, including advertising, collateral materials, publicity, promotion, direct mail, trade shows, and special events.