Difference between advertising and pr

'Advertising presents the most persuasive possible selling message' through the creative skills of copywriting, illustration, layout, typography, scriptwriting and video-making based on a theme or 'copy platform'. The emphasis is on selling, which differs from the PR role of informing, educating and creating understanding through knowledge. Advertising works almost exclusively through mass media outlets. Advertising is addressed to external audiences. Advertising is readily identified. Advertising's function is to sell goods and services.

Journalism and pr

Writing for mass audiences is a common activity of both public relations practitioners and journalists. In addition, public relations professionals use a number of journalistic techniques to communicate with various publics. Public relations, has many components, ranging from counseling to issues management and special events. Journalistic writing and media relations, although important, are only two of these elements.

Marketing and pr

Public relations is distinct from marketing in several ways, although their boundaries often overlap. The functions overlap, for example, because both deal with an organization's relationships and employ similar communication tools to reach the public. PR goal is to attain and maintain accord and positive behaviors among social groupings. Marketing goal is to attract and satisfy customers (or clients) on a long-term basis in order to achieve an organization's economic objectives. Its fundamental responsibility is to build and maintain markets for an organization's products or services.

Pr and propaganda

A clear distinction must be drawn between public relations and, propaganda. Goebbels described. Propaganda is an instrument of politics. A power for social control.... The function of propaganda is not essentially to convert; rather its function is to attract followers and to keep them in line.... The task of propaganda, given suitable avenues, is to blanket every area of human activity so that the environro.ent of the individual is changed to absorb the [Nazi] movement's world view.

Types of pr work

Working definitions of principal concepts. Corporate identity - visible and physical representation of an organization using logotype, house colour, typography, dress, livery of transportation and so on. Corporate image - mental impression or perceived image of a organization based on knowledge and experience. Crisis PR - organization of a small crisis management team which has manual of instructions, and conducts rehearsals, in readiness to deal with any crisis should one occur, especially in handling the media. Customer relations - PR activity directed at customer such as external house journals, works visits, questionnaires, after-sales services. Financial PR - specialised field of PR which deals with financial affairs of a public limited company, or one about to go public. Covers annual report and accounts, shareholder relations, etc. Issues management - programme of identifying and addressing issues of public concern in which a company is, or should be, involved. Mass media - media such as press, radio, TV and cinema which reach large numbers of people as distinct from some private or created PR media used to reach specific publics. Public affairs - term used primarily to describe work in the areas of government and community relations. Public - groups of people with which an organisation communicates, e.g. neighbors, potential employees, employees, suppliers, consumers, opinion leaders, shareholders and others.