Planning the pr strategy

Duality creative public relations concepts. Deliberate planning process. Internal and exter­nal factors. The company environment, marketing objectives, product features and benefits. The audience, the marketplace, the channels of distribution and the competition. The marketing objective. The audience. The response you want to generate. Overview. Goals. Strategies. Target audiences. Key target media. Recommendations. Next steps. Key audiences PR can reach. A mix composed of the four P's: product, price, place (distribution) and promotion which includes PR and advertising. Business and consumer audiences. The best publicity outlets for reaching consumers. Radio, television, newspapers and consumer magazines. Financial community and potential buyers.

Steps to Developing Your Public Relations and Media Plan

Objectives for your publicity or media plan. Designing your public relations campaign. Establishing your expertise among your potential clients or customers? Building goodwill among your customers, suppliers, or your com­munity? Creating and reinforcing your brand and professional corporate image?' Informing and creating good perceptions regarding your company and services? Assisting you in introducing a new service or product to your mar­ket? Generating sales or leads? Mitigating the impact of negative publicity and/or corporate crisis? Defining your goals in achieving this objective. Specific measurable, results oriented and time bound goals. Target audience key message. A schedule for your public relation campaigns. Public relations plan, marketing and sales efforts. Developing your plan of attack. Communication vehicles. Press releases. Customer Success Stories. Press Conference, Interview, or Media Tours. Seminars or Speaking. Engagements. Articles. Letters to the Editor. Radio, Television, or Press Interviews . Event Sponsorships. Measures in place to track the results of your PR Campaign. Impact of your campaign.

Company Newsletter

Creating the variety of documents that deliver your story to your various audiences, including the media, the public, customers and employees. Company newsletter. The promotional newsletter, company newsletter or house organ. A corporate publication sent to customers. Promote of the firm and its products." Establishing your image and building your credibility with a select audience over an period of time. Other forms of communication such as catalogs, print ads and sales letters. Building recognition. The look and content of your newsletter. Length of copy, the type of graphic elements needed, the technical depth of the content and the types of аarticles to be featured. Product stories. News (joint ventures, mergers and acquisitions, new departments. Previews and reports. People (company promotions, new hires, transfers, awards, anni­versaries, employee profiles, etc.). Milestones (events such as «sales reach $.1 million mark», «division celebrates 10* anniversary»). Sales news (new customers, bids .accepted,- satisfied customer re­ports). Financial news (quarterly and annual report highlights, earnings and dividends news, reported sales and profits). Data processing stories (new computer hardware and software systems, improved data processing and its benefits for the customers, new data procession applications).