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Applied Arts

A pplied art is the application of design and aesthetics to objects of function and everyday use (for example: a cup figuring a tortoise). Whereas fine arts serve as intellectual stimulation to the viewer or academic sensibilities as well as produced or intended primarily for beauty; the applied arts incorporate design and creative ideals to objects of utility, such as a cup, magazine or decorative park bench. There is a considerable overlap between this field and that of the decorative arts; to some extent they are alternative terms.

The fields of industrial design, graphic design, fashion design, interior design, decorative art and functional art are altogether considered applied arts. In a creative and/or abstract context, the fields of architecture and photography are considered applied arts. Many applied art objects are collected, for instance ceramics, textiles, jewelry, glass, furniture, children's toys, cars, electric guitars, as well as various forms of images produced in commercial contexts, such as film posters or old advertisements.

Communication Design

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably.

Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts.

Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, using market research, creativity, and problem-solving.

The term communication design is often used interchangeably with visual communication, but has an alternative broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising,

ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.

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I. Дайте объяснения следующим интернациональным терминам.

Communication, electronic presentation, audience, channel, integrated, motivate, series, discrete, brand, humanitarian, strategic, business, market, creativity, visial, alternative, auditory, vocal, animation, copywriting, academic, interior, abstract, ceramics.