III. Find in the text the following word combinations and translate the sentences in which they are used:

High-value deposits, retail transactions, retail outlets, branch network, distribution system, telephone banking, postal account, low-value transactions, limited volume, money transmission facilities, high-value transactions, lower total costs, cheque-book accounts, electronic funds transfer, wholesale transactions, market related rates, finer margin, dominant activity, exclusive activity, retail financial services.

IV. Find English equivalents to the word combinations given below:

Поштовий рахунок, засоби переказу грошей, електронний переказ грошей, операції з великими сумами грошей, менша маржа, зменшені загальні витрати, обмежений обсяг, банківські послуги по телефону, окремі покупці, основна діяльність, додаткова діяльність, чековий рахунок, невеликі торгівельні заклади, операції з невеликими сумами грошей, загальноринкові процентні ставки, великі суми депозитів.

V. Complete the table:

verb	adjective	noun
to deposit	deposited	deposit
to offer	-	-
-	classified	-
-	-	regulation
to separate	-	-
-	sizable	-
-	-	distribution
to provide	-	-
-	launched	-
-	-	transmission
to limit	-	-
-	transferred	-
-	-	exclusion
to act	-	-
-	related	-
-	-	domination
to concern	-	-
-	competitive	-
-	-	extent
to value	-	-
-	blurred	-
-	-	attainment
to loan	-	-
-	transacted	-
-	-	gain
to engage	-	-
-	obtained	-
-	-	exposure

VI. Fill in the blanks from the list of words below the text:

Banks are among the most important financial institutions. The way in which a bank is organized and … is determined by its objectives. The first and most important function of a central bank is to accept … for advising the government on the making of the country's financial … , and then to see that it is carried out. The aim of commercial banks is to earn …. . Over the years banks have developed organizational … , or structures, designed to … these various roles and to supply the services their customers … .

Successfully competing in the constantly changing global business … requires market-driven strategies that are responsive to … needs and wants. Executives who do not recognize the changes occurring in the vast array of … for products and services will not be able to cope with the unprecedented … pressure in the market place. To improve competitive … they are drastically … their business and marketing … which may include downsizing, repositioning, market … , market niching, altering the busi­ness … , pricing, promotion and strategic alliances between … . With the global … in the number of competitors … face in their major markets, more and more banking firms have become … and more alert to the changing … de­mands of their customers and also to the … posed by bank and nonbank competitors. This trend forced bank managers to become more concerned with service marketing … and with profitability and growth.

Banks are usually organized to follow their … and supply the services … by them as efficiently as possible. More­over, because larger banks generally play a wider … of roles and offer more services, a bank's … is also a significant factor in determining how banks are organized".

Hundreds of banks serving small and … communities are heavily committed to attracting smaller … deposits and making consumer … and small business loans. Such banks are often called a … banks as opposed to a wholesale institutions that concentrate mainly upon serving … customers and making large … loans.

The service operations of a small bank usually are monitored by a cashier and auditor working in the accounting division and by vice-presidents heading up the bank's loan, fundraising, marketing and trust departments (if the bank offers trust services). These officers report to the senior executives of the firm, consisting of the board chairman, the president (who usually runs the bank from day to day), and senior vice-presidents, who are responsible for long-range planning and for assisting heads of the various depart­ments in solving their most pressing problems. Senior management, in turn, reports periodically (at least once each month) to members of the board of directors—the committee selected by the shareholders to set a policy and oversee the bank's performance. There is often close contact between top management and the management and staff of each line division. Such banks present a relatively low-risk working environment, but with limited opportunities for rapid advancement or for the development of new banking skills. Nevertheless, such banks place the banker close to the customer and give bank employees the opportunity to see how their activities, especially in granting loans can have a real impact on the vitality and quality of life in local communities. The organization chart of a large money bank is much more complex.

The large banks possess some … advantages over small and medium-size banks. Because the largest … serve many differ­ent markets with many different services, they are better … , both geographically and by product line, to withstand the … of a fluctuating economy. They also possess the important advantage of being able to … , financial capital at relatively low … and the professional … to focus that new capital on the most promising loans and business acquisitions.

risks challenges medium-size strategies installment expertise retail forms institution operates

advantages markets increase service functions raise cost corporate commercial responsibility

portfolio competitive range consumer-oriented profit diversified activities perform potential market-driven

customers’ demand size companies altering environment face demanded segmentation policy