- •Английский язык guides for advertising Реклама в туризме
- •Introduction
- •1. Learn the following words and word combinations:
- •3. Translate the following:
- •5. Write a short paragraph giving your reasons for your choice. Use the words and word combinations given above.
- •6. Read the following text:
- •1. Learn the following words and word combinations:
- •2. Agree or disagree:
- •2. Now check how well you have learnt them:
- •Interference
- •Volition
- •3. Translate the following:
- •7. Write a story of your own trying to use as many words and ex pressions from task I as possible. Tell it in class. Let your class mates comment on it.
- •8. Look at the Headline of the following text and say what it is de voted to.
- •5. How well have you read the text? Can you answer the following questions?
- •8. Use the text to make word combinations with the following words:
- •9. Find in the text the words that mean the same:
- •10. Insert the missing prepositions. Translate the text.
- •12. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •13. Bring different parts of tour advertisements. Analyze all of the parts separately. Try to understand each heading, slogan and copy. After the research has been completed, answer the questions.
- •14. Translate the following into English in class.
- •15. Write a list of dos and don'ts in advertising. Present it to the class. Decide whose essay best covers the topic.
- •1. Learn the following words,
- •4. Give all possible English equivalents of the following words:
- •5. Translate the following into Russian:
- •6. Translate the following into English:
- •8. Answer the following questions.
- •9. Read and translate the text.
- •1. Give Russian equivalents of the follow word combinations:
- •5. Find key sentences in the text. Discuss them with your classmates.
- •6. Retell the text using as many words and word combinations of the unit as possible.
- •7. Translate the following into English in writing:
- •8.Comment on the following and give a list of dos and don'ts for advertising in print.
- •9. Fill in the gaps with the phrases from the box. Translate the text.
- •10. Analyze the following advertisements:
- •2) What tours are advertised in each ad? Which one would you prefer? Substantiate your choice.
- •3) Translate the advertisements into Russian. Preserve the composition of the advertisements.
- •3 Star winter sun offer cyprus
- •2) How many blocks can you distinguish in every advertisemen What are they? 3) Translate the advertisements into Russian. Preserve the position of each of the advertisement.
- •14. 1) Complete the following advertisement. Use the words and word combinations from the box.
- •16. Match the contents and the headlines of the advertisements. What ads' parts are omitted? Which tour would you prefer?
- •17. Try to find an advertisement meeting all the demands. Discuss it with your classmates. Choose an 'ideal' ad.
- •1. Learn the following words and word combinations:
- •2. Read the text below:
- •3. (A) The advertisement in a-column has been mixed and, to arrange them in the right sequence, consult the advertisement in b-coIumn.
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •5. Analyze the following advertisement. Say what kind of tourism is offered here, what target audience is implied. What is your idea about the number of tourists that answered this ad?
- •7. The following information will help you to create your own advertisements. Invent the name of a tourist agency, do not forget about the price. Keep in mind, you should be very persuasive.
- •9. Read and translate the following article. Create several itineraries on the basis of the following article. Present them in the form of advertisements. Keep in mind the target audience.
- •15. The following newspaper advertisements have been mixed up. Them together by rearranging the sections.
- •1. Learn the following words and
- •Incentive
- •3. Translate the following:
- •5. Make up a situation of your own trying to use as many expressions from task I as possible.
- •7. Look at the headlines of the following texts and say what it is devoted to.
- •8. Read and translate the following texts:
- •1. Find in the texts and read the sentences that prove that:
- •2. Give English equivalents of the following word combinations.
- •3. Write 10 statements (true or false) to the texts of the section. Ask your classmates to identify them as either true or false.
- •4. Answer the following questions:
- •6. Find key sentences in the texts. Discuss them with your classmates.
- •7. Retell the texts using as many words and word combinations as possible from task 1.
- •8. Translate into English:
- •2. Translate the following:
- •3. Agree or disagree. Prove your answer.
- •4. Answer the following questions:
- •9. Translate the following into English:
- •2. Now check how well you have learnt them: specific
- •I. Give Russian equivalents of the following word combinations.
- •2. Give English equivalents of the following word combinations.
- •9. Expand on the following.
- •10. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •11. Translate the text with the dictionary.
- •12. Translate the text with the dictionary. Discuss the text with your classmates.
- •13. Translate the following into English in class.
- •1. Learn the following words and word combinations
- •2. Give Russian-English equivalents of the following:
- •3. Answer the following questions:
- •4. Read and translate the following text:
- •1. Answer the following questions:
- •4. Find the key sentences in the text. Discuss them in class.
- •5. Retell the text using as many words and word combinations of the unit as possible.
- •6. Read the following text and expand on it.
- •7. Choose the proper preposition to finish off the sentence. Translate the text into Russian.
- •8. Read and translate the text. Say whether you experience the following. Remember that this information can also be used for creating ads. Discuss the contents of the text with your classmates.
- •9.How do you perceive letters and numbers? Are the colors the same for English and Russian vowels and consonants? Discuss it with your classmates.
- •10. Translate the following text into English.
- •11. Write an essay concerning the role of color in your life. Use as many words and expressions from the texts as possible. Tell it in class. Let your classmates comment on it.
- •1. Assess the following advertisement and answer the questions.
- •Viking kirov
- •3. Arrange the blocks of the advertisement in the right sequence.
- •4. Discuss the following advertisement. Discuss the techniques and verbal features used in the advertisement. Translate it into English. Design your own identical advertisement.
- •5. You have looked through a number of advertisements. What advertisement is the most effective?
- •7. Three advertisements have been mixed up. Put them together in writing. Add the omitted parts. Which tour would you choose? Which advertisement is the most effective?
- •8. Translate the following itinerary-advertisements into English.
- •11. 1) Read the following texts. Design advertisements on their basis in English and in Russian. Discuss them with your fellow
- •2) Translate the following texts and add the omitted blocks to turn them into ads.
- •12. Design tour advertisements, use the following parts of the advertisement.
- •13. Translate the following advertisement, add the omitted blocks. Express your opinion about so extreme tours.
- •7 День:
- •14. Make use of verbal and visual means to create an extreme tour advertisement. Present it to the class. In groups of two or three discuss the features that an advertisement should possess.
- •Information (202)289-1995 The Gray Liner Golden Line asi
- •16. A Spa Hotel offers joy to its guests in the following advertisements. Discuss the verbal features and the content of these advertisements.
- •17. Are the following advertisements easy to understand? Are the typefaces (fonts) easy to read? Which add is more persuasive?
- •19 Nights from £1,249 Two nights only £179 special offer from £295 from just £549 Call for details ...
8. Translate the following itinerary-advertisements into English.
ДОРОГИЕ ДРУЗЬЯ!
Туристическая компания «Вперед!» приглашает вас заняться экстремальным туризмом XXI века в Карелии.
На РАФТИНГАХ ПО РЕКЕ ШУЯ один из самых популярных маршрутов по Карелии. У вас будет безопасный, полный впечатлений отдых на 1-й из красивейших рек Карелии — реке Шуя.
1-й день:
Встреча на ж/д вокзале. Отъезд на б/о Алекка (70 км). Выдача снаряжения. Инструктаж по технике безопасности. Выезд к началу маршрута д. Хаутоваара (55 км) Обед и ужин в полевых условиях. Подготовка снаряжения к сплаву. Ночлег в палатках.
2—6-й дни:
Отработка навыков управления рафтом на плесовом участке. Сплав по реке Шуя: 15 порогов I—II категории сложности, 2 обноса (плотина Игнольской ГЭС и порог Ке-няйкоски), общая протяжённость — 55 км.
7-й день:
Окончание маршрута. Отъезд на б/о «Алекка» (20 км). Сдача снаряжения. Обед. Выезд в Петрозаводск. Свободное время. Проводы.
Сроки заездов:
Июнь: 22-28, 27.06-03.07;
Июль: 02-08, 07-13, 12-18, 17-23, 22-28;
Август: 01-07, 06-12, 11-17, 16-22, 21-27.
Call us on: 80498765
шхеры — small islands
ПО ВАЛААМСКИМ ШХЕРАМ
Эксклюзивный семидневный лодочный тур для всей семьи. Этот маршрут будет интересен тем, кто хотел бы побывать в уникальных местах Валаамских шхер, посетить скит Александра Свирского, Оборонные острова, внутренние протоки и заливы о. Валаам. В программу тура включены экскурсии.
1-й день:
Встреча на ж/д вокзале п. 18). Отъезд на б/о «Алекка» (70 км). Обед. Отъезд в г. Сортавала (180 км). Поездка на катере по Ладожскому озеру на о. Валаам (1 ч. 40 мин). Ужин в полевых условиях. Ночлег в палатках.
2—5-й дни:
Путешествие вокруг острова на весельных лодках. Посещение Воскресенского и Гефсиманского скитов. Осмотр укреплений острова Оборонный. Прогулки по Крестовому и Игуменским озерам. Концерт церковных песнопений. Обзорная экскурсия по центральной усадьбе монастыря, посещение Валаамского СпасоПреображенского собора. Ночлег и питание в полевых условиях.
6-й день:
Завтрак у костра. Отъезд на катере в г. Сортавала. Выезд на б/о «Алекка» (180 км). Питание и ночлег в полевых условиях. Сауна.
7-й день:
Завтрак. Свободное время. Обед. Отъезд в Петрозаводск на ж/д вокзал. Свободное время. Проводы.
Сроки заездов:
Июнь: 18-24, 25-01.07, 29.06-05.07;
Июль: 02-08, 06-12, 09-15, 13-19, 16-22, 20-26, 23-29, 27.07-02.08;
Август: 03-09, 06-12, 10-16, 13-19, 17-23, 20-26, 24-30.
9. You have a chance to read 4 copies, all other blocks of the advertisements are omitted. Decide which copy is aimed at the tourists who are fond of ecological tourism, historical tourism, cultural tourism, food tourism. Design tours and create ads for different categories of tourists.
Памятники Александровской Слободы — редчайший сохранившийся древнерусский дворцово-храмовый ансамбль. Древние памятники ансамбля были построены в эпоху становления самодержавия и укрепления мощи России, в XVI веке. В строительстве Александровского кремля принимали участие русские и итальянские зодчие. Государев двор в Александровой Слободе раскрывает яркие страницы превращения дворцового села в столицу опричнины и государства Российского. Столовая палата воспроизводит интерьер столовой палаты XVI в. для малых приемов. Выставка в дворцовой палате начала XVI века отражает взгляды художников разных времен на личность Ивана IV Грозного. В подлинной дворцовой белокаменной палате — экспозиция, рассказывающая о царских свадьбах. В богатом убранстве палаты причудливо сочетаются элементы православия и язычества. Здесь музейные программы позволят Вам совершить более 25 путешествий в прошлое: познакомиться с традициями царских пиров и посольских приемов, услышать живую музыку XVI века, отметить свои именины как в XIX в., со старинными танцами и приятными сюрпризами. |
Астраханская область уникальна по своим природным условиям, богатству флоры и фауны. Дельта реки Волги дробится на 800 протоков у выхода в Каспийское море, создавая великолепные условия для рыбалки и охоты. Только здесь рыболов может выловить сазана весом более 20 кг. В этом регионе любители экологического туризма получат истинное удовольствие. В биосферном заповеднике в дельте Волги обитает более 280 видов птиц, более 70 видов рыб, редчайших животных, многие из которых занесены в международную Красную книгу. В дельте Волги обитают осетр, белуга, севрюга, промышленный лов и научное воспроизводство которых являются популярным зрелищем для туристов со всего мира. Туристы, подплывающие к городу по Волге, могут любоваться стенами Астраханского кремля и золотыми куполами Успенского собора. Тот, кто хоть раз в жизни побывал на гостеприимной астраханской земле, отведал дары ее природы, отдохнул в дельте, посетил биосферный заповедник, искупался в красавице Волге, с сожалением уезжает отсюда и непременно возвращается вновь и вновь.
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"CAMELOT" restaurant marks each season of the year in its own way — with bright seasonal culinary festivals. This summer has seen a new festival entitled "A Gastronomic Marvel". The restaurant's chef offers customers specially prepared delicacies: tender tartare of marinated salmon with capers in an apple and cream sauce, lamb cutlets on the bone with vegetable lasagne and cheese sauce, and a great deal besides. Devotees of dietary innovations can also treat themselves: a special menu based on high-protein food has been devised especially for them. 22/24 Nevsky Pr. T: 325 9906. |
Every city has a couple of streets where all the most interesting shops are concentrated. There are the boutiques of well-known brands, children's and sports shops, and boutiques where you can buy handbags, shoes and accessories. A keen shopper can easily spend a whole day browsing around, crossing from one side of the street to the other. Let us take a stroll along Bolshoy Prospekt on the Petro-grad Side. |