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2. Read the statements and decide if they are true (t) or false (f).

1) Nokia’s principal products are tyres and automobile accessories.

2) Nokia took enough advantage of touch screen smart phones and its share price had raised a lot.

3) Apple is the world's second-largest information technology companyby revenue afterSamsung Electronics.

4) Apple was the third to achieve mass market adoption of using interfacethat included particular pre-programmed touch gestures.

5) Samsung Electronics has inactively expanded in consumer markets marked by new products.

6) In 2009, Samsung overtook Hewlett-Packard to become the world's largest technology company measured by sales.

3. As you have found out that Samsung Electronics had displaced Apple Inc. as the world's largest technology company in 2011. But what do you think about the Apple’s position in its home country? Think of other American IT companies, name them and say if you have ever used their products.

4. Now read Text 2, compare the information with your ideas and find out who is the leader in IT world in the USA according to the latest research data.

Text 2. APPLE, LENOVO, AND TOSHIBA ARE THE TOP COMPUTER COMPANIES IN CUSTOMER EXPERIENCE RATINGS

The research, which is based on a survey of 10,000 U.S. consumers in January 2012, includes 10 personal computer makers. Apple was the top-rated computer firm, earning an "okay" rating and the 89th overall spot across industries. Three other computer makers earned "okay" ratings: Lenovo, Toshiba, and HP. The remaining companies received "poor" ratings, with Gateway and Dell at the bottom.

The computer industry received the fourth lowest-average customer experience rating, falling only ahead of health plans, Internet service providers, and TV service providers. The industry, however, earned the second largest increase between 2011 and 2012. Only insurance carriers improved more over that timeframe. Lenovo and Toshiba made the largest year-over-year improvements in the industry, earning double-digit increases in their ratings. Apple had the third largest increase. Dell and Acer were the only computer makers that did not earn at least a one-point improvement.

The pace of improvements in the computer industry has changed the rankings. In 2011, Apple had a two-point lead over Acer and a three-point advantage over HP and Sony. This year, Apple has a three-point advantage over both Lenovo and Toshiba, while both HP and Sony have slipped farther back.

"Apple remains the customer experience leader in the computer industry, but Lenovo and Toshiba have made significant gains this past year," states Bruce Temkin, author of the report and Managing Partner of Temkin Group.

The Temkin Experience Ratings evaluates three dimensions of customer experience:

1) Functional: Does the company meet consumers' needs? 2) Accessible: How easy is it for consumers to do what they are trying to do? 3) Emotional: How do consumers feel about their interactions with companies?

Other highlights from the research include:

1) Apple and Lenovo received the highest Functional ratings, while Compaq and Dell received the lowest. 2) Apple and Toshiba received the highest Accessible ratings, while Gateway and Dell received the lowest. 3) Apple and Toshiba received the highest Emotional ratings, while Gateway and Dell received the lowest.