- •М инистерство образования и науки Российской Федерации южно-уральский государственный университет
- •Unit 1. Personality
- •1.1. Vocabulary
- •1.2. Exercises
- •1. Translate into English using new vocabulary.
- •2. Translate the following quotations and comment upon them.
- •3. Role-play "a Formal Gathering".
- •Unit 2. Travel
- •1.1. Vocabulary
- •Inoculations
- •Inevitable
- •2.2. Exercises
- •1. Translate the following from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Split into pairs and act out the following situation.
- •Unit 3. Work
- •3.2. Exercises
- •1. Translate the following from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role-play «Passing an Interview".
- •Unit 4. Languages
- •4.1. Vocabulary
- •4.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 5. Advertising
- •5.1. Vocabulary
- •5.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Creating Adds»
- •Unit 6. Business
- •6.1. Vocabulary
- •6.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Negotiating a Bank Loan»
- •Unit 7. Design
- •7.1. Vocabulary
- •Industrialisation
- •7.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 8. Education
- •8.1. Vocabulary
- •In order to do smth.
- •8.2 Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role Play. "a Talk in the Living-Room".
- •Unit 9. Engineering
- •9.1. Vocabulary
- •Unit 10. Trends
- •10.1. Vocabulary
- •Infant mortality
- •10.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 11. Arts and media
- •11.1. Vocabulary
- •11.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Interviewing a Celebrity»
- •Unit 12. Crime
- •12.1. Vocabulary
- •12.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play
6.2. Exercises
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Translate the following sentences from Russian into English
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Чтобы преуспеть в бизнесе, вам следовало бы ценить свой персонал, платить работникам высокую зарплату. Вам не следовало бы нарушать закон и избегать уплаты налогов.
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Производитель поставляет товары оптовику, оптовик продает их предприятию розничной торговли. А предприниматель – это один из собственников бизнеса.
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Наши конкуренты «задирают» цены («устанавливают высокие цены»).
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Он основал свою компанию в 1976 году. Он управлял своим бизнесом сам, а затем нанял генерального директора. После этого компания перестала приносить прибыль и стала приносить убытки. Они запустили новую линейку товаров в 1983 году, но не смогли выиграть контракт с важным поставщиком, и в 1984 году бизнес обанкротился.
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Бизнес план поможет вам поставить правильные цели. Он жизненно важен.
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К тому времени, как ему было 29, он уже стал владельцем бизнеса.
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Когда мы обсуждали этот контракт, он подарил мне подарок. У меня три конкурирующих предложения от разных поставщиков. А какая разница между подарком и взяткой? Это настоящая этическая дилемма.
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К концу года их прибыль возросла на 30%.
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Прочитай некролог в газете.
2. Translate the following quotations and comment upon them.
“A business that makes nothing but money is a poor business.”
Henry Ford
“Business is a combination of war and sport.”
André Maurois
“Competition brings out the best in products and the worst in man.”
Author Unknown
“There are so many men who can figure costs, and so few who can measure values.”
Author Unknown
“Your most unhappy customers are your greatest source of learning.”
Bill Gates, Business @ the Speed of Thought
“In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.”
Harold Geneen
3. Role play «Negotiating a Bank Loan»
Setting: In a bank
Situation: This is a meeting between a bank employee (Student A) and a business person applying for a loan (Student B). Prepare your roles and hold the meeting.
Student A: You are a member of the small business loan department of a bank. You have a first meeting with a business person who is interested in applying for a loan from your bank in order to set up a business. Evaluate the risks involved in the project that he presents and decide whether the person has the right profile to succeed as an entrepreneur.
Student B: You want to create a new magazine entitled The Security Gazette. The magazine will be aimed at professionals from the security industry. Use the information below to help you to prepare your negotiation. Remember that you should convince the banking representative that you have:
– the right character
– a serious commitment to the business
– the capacity to manage it