- •М инистерство образования и науки Российской Федерации южно-уральский государственный университет
- •Unit 1. Personality
- •1.1. Vocabulary
- •1.2. Exercises
- •1. Translate into English using new vocabulary.
- •2. Translate the following quotations and comment upon them.
- •3. Role-play "a Formal Gathering".
- •Unit 2. Travel
- •1.1. Vocabulary
- •Inoculations
- •Inevitable
- •2.2. Exercises
- •1. Translate the following from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Split into pairs and act out the following situation.
- •Unit 3. Work
- •3.2. Exercises
- •1. Translate the following from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role-play «Passing an Interview".
- •Unit 4. Languages
- •4.1. Vocabulary
- •4.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 5. Advertising
- •5.1. Vocabulary
- •5.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Creating Adds»
- •Unit 6. Business
- •6.1. Vocabulary
- •6.2. Exercises
- •Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Negotiating a Bank Loan»
- •Unit 7. Design
- •7.1. Vocabulary
- •Industrialisation
- •7.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 8. Education
- •8.1. Vocabulary
- •In order to do smth.
- •8.2 Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role Play. "a Talk in the Living-Room".
- •Unit 9. Engineering
- •9.1. Vocabulary
- •Unit 10. Trends
- •10.1. Vocabulary
- •Infant mortality
- •10.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •Unit 11. Arts and media
- •11.1. Vocabulary
- •11.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play «Interviewing a Celebrity»
- •Unit 12. Crime
- •12.1. Vocabulary
- •12.2. Exercises
- •1. Translate the following sentences from Russian into English
- •2. Translate the following quotations and comment upon them.
- •3. Role play
Unit 7. Design
7.1. Vocabulary
acceptable
advances in communication/ technology, most advanced, to create an advanced technology, medical advances
aerodynamics
appeal, visual appeal, It would appeal to…
award, to win an award
car, a solar car, an electric car
concern, to raise concerns about, to concern smth.
consumerism, to creat mass consumerism
domestic appliances
drawing
efficiency
energy saving/ energy efficiency
engineer, to engineer, engineering
entry form
ergonomics, ergonomic
frame
handle, to handle
Industrialisation
innovative, an innovative product, to innovate, innovator, innovation
item, an item of clothing, a household item
materials: foil, steel, plastic, wood, paper, leather, canvas, aluminium; raw materials,
modernity
needs, the needs of the user, to fulfil a (user’s) need
optimism
product, product durability, short-lived products
recycling, to recycle paper
reliability
restrictions on, to restrict
simplification
solution to a problem
streamlining
successful, to be commercially successful, to be successful in the market place
throwaway
to attend an exhibition
to be open to smb.,
to bet (on), to bet that…
to bound to
to come up with some ideas
to design, well-designed, (ergonomic) design, to sketch a design, a design competition, to re-design
to develop, developer, development, product development, research and development (R&D)
to gain market share
to go out of business
to harm smb.’s health
to have misconceptions about smth.
to influence smth., to have a great influence on,
to invent, an inventor, an invention, inventive
to meet the regulations
to produce a prototype
to repair
to retain, retention
to revolutionise
to wind up, a wind-up radio
value, to add value to people’s lives, to offer good value, it’s excellent value for money
7.2. Exercises
1. Translate the following sentences from Russian into English
1. Дизайнеры, в отличие от художников, не могут просто следовать своим творческим чувствам. Они работают в коммерческой среде, а это означает, что им приходится принимать во внимание также и экономические показатели, как например, соотношение цены и качества, спроса и предложения.
2. Хороший дизайн любого продукта должен прежде всего удовлетворять потребностям потребителя.
3. В 60-х годах прошлого столетия появилось много инновационных проектов в оформлении интерьера.
4. Какое элегантное и стильное платье! – Спасибо, это из последней коллекции итальянского дизайнера. Мне очень нравится одежда ручной работы.
5.Чем отличаются эти две модели фотоаппарата? – Они очень схожи по своим техническим характеристикам, только модель фирмы Nokia немного дороже, поскольку здесь есть оптический видоискатель, что очень необходимо при съемке в темное время суток.
2. Translate the following quotations and comment upon them.
“The essence of style is a simple way of saying something complex.”
Giorgio Armani
“I don't design clothes, I design dreams.”
Ralph Lauren
“To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.”
Charles Eames
“Delay always breeds danger; and to protract a great design is often to ruin it”.
Miguel de Cervantes
“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.”
Louis Nizer
“Colour does not add a pleasant quality to design - it reinforces it.”
Author Unknown