- •6. Read the common arguments for and against television, arrange them into two columns. Agree or disagree:
- •1. Read the text and answer the questions:
- •2. Name the principal British newspapers. Say what kind of information they offer their readers.
- •3. Read the following extract and explain why Fleet Street is often called the home of the British Press.
- •6. Read the text once more. Use the information given in it while speaking about the Russian Press.
- •Active Vocabulary
- •1. Find the answers to the following:
- •2. Translate into Russian. Reproduce the situations in the text in which they are given.
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •1. Fill in the gaps with prepositions
- •2. Give the definitions of the following expressions:
- •3. Discuss the problem of «paparazzi» with your partners.
- •4. Read the text. What is it about? What is your variant of the title?
- •1. Answer the following questions.
- •2. Translate the following word combinations into Russian:
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •Active Vocabulary
- •1. Read the text and translate it into Russian consulting the essential vocabulary.
- •2. Answer the following questions:
- •3. Answer the questions by choosing one of the alternatives, explain your choice:
- •4. Practise asking questions. Imagine that you are an editor-in-chief and are interviewing an applicant for a job on your newspaper. Work in pairs:
- •5. Read the text without a dictionary. Sum it up in two sentences
- •6. Read the text consulting the notes given below. Make up a dialogue based on the text working in pairs:
- •7. Paraphrase the following sentences. Use the modal verb should.
- •8. Prepare an outline of the text.
- •1. Translate the following definitions:
- •2. Explain and expand on the following.
- •3. Give as many prefaces to the following dialogues as you can. The situation may concern the topic: Photojournalism.
- •4. Give the contents of the story in a nutshell.
- •5. Read this passage and answer the questions. Sum it up in one sentence.
- •Tv news and new technology
- •6. Render the following text into English.
- •Active Vocabulary
- •1. Answer the questions:
- •2. Find the English equivalents in the text. Use them in sentences of your own.
- •3. Write questions to go with these answers. Translate the questions and answers into Russian.
- •4. Complete the sentences.
- •6. Comment on the following:
- •Active Vocabulary
- •1. Find the English equivalents in the text.
- •2. Think of your own sentences with the following expressions.
- •3. Work in groups. Ask your partners which of these adjectives describe skills required of a journalist doing a live report best:
- •4. Answer these questions:
- •5. Render the following text into English.
- •1. Read the text and answer the following questions:
- •2. Match the words having the close meaning.
- •3. Match the words with their definitions.
- •4. Discuss similarities and differences between the «beat system» and «specialist system». When comparing them, use the following phrases:
- •5. Make the synopsis of the text.
- •2. Supply the missing formulas of invitation to the following replies.
- •3. Provide a natural conversational context for the following sentences.
- •4. You are to interview a tutor from Great Britain. He is going to visit your University. Be ready with your questions.
- •Active vocabulary
- •1. Answer the questions:
- •2. Read the following proverbs. Match them with their Russian equivalents. Make short stories to illustrate them.
- •3. Read the following extract and discuss it.
- •1. What is implied under the term « news style »? Find the definition in the text.
- •2. Explain and expand on the following.
- •1. Render the following sentences in your own words.
- •2. Rewrite this text in a form of an instruction.
- •1. People can find good and bad features in advertising. What do you think these features are? Read the information below and separate the ideas into two columns for good and bad points.
- •2. Name as many goals of advertising as you can and give examples of how they can be achieved.
- •3. Cut out (or copy) two recent advertisements: from a magazine or a newspaper. In each case, indicate which needs the ads are appealing to.
- •4. This is an advertisement for a new tv programme called "Wise Up". Read it and design an ad of your own. Think of the text for it. Attach photos or pictures.
- •5. Advertising, public relations, publicity. Differentiate. Use the following definitions.
- •6. Read the text. What is it about? What is your variant of the title? How many parts does the text consist of? What is each part about? Define the key sentence of each paragraph.
- •7. Choose any problem you are interested in and make a 5-minute report in class. Refer to different additional sources to make your report instructive and informative.
- •8. Summarize the information to be ready to speak on Advertising. Begin your work with writing a plan.
Active Vocabulary
1craft - ремесло, искусство
2to convey - сообщать, передавать
3via - посредством, через
4to broadcast - передавать в эфир
5sympathy - сочувствие
6open-mindedness - широта кругозора; непредубежденность; восприимчивость
7inquiring mind - пытливый ум
8humility- скромность
9plain - ясный; простой
10to cover news - освещать новости
11assignment - журналистское задание; to cover assignments - выполнять задания
12sub-editor - заместитель редактора
13to lay out - верстать
14dummy page - макет страницы
15news editor - редактор отдела информации
16to get first crack - иметь право первым отбирать материалы
17makeup editor - технический редактор
18picture editor - художественный редактор
19narrative - повествование; дикторский текст, авторский комментарий
20anchor or anchorperson - ведущий программы; телеведущий
EXERCISES
1. Read the text and translate it into Russian consulting the essential vocabulary.
2. Answer the following questions:
What is journalism?
Where does the term “journalism” come from?
What qualities are essential for a future journalist?
What do usually reporters do?
Whom do we call columnists?
Is the work of the news photographer simple?
What is the chief editor responsible for?
Can you give a synonym for “broadcast journalism”?
What kind of conclusion does the author come to?
3. Answer the questions by choosing one of the alternatives, explain your choice:
Why do you think a journalist needs humility?
to be able to get on easily with people
not to impose his views on people
to make a favourable impression on people
to make people talk with him
to win the respect and sympathy of people
Who do you think may be considered a well-educated person?
the man who has graduated from a university
he man who is brilliant at many subjects
the man who is a keen reader of books and newspapers
the man who has a wide knowledge of international events
the man who is a self-made person with a great range of information in different fields
Why do you think a journalist must have an inquiring mind?
to get as much information as possible
to find out all the details about the event he is reporting
to be able to understand people and their qualities better
to be able to see the background of the event he is analyzing
to be able to present the event from an unusual viewpoint
not to make a hasty ill-informed judgement
4. Practise asking questions. Imagine that you are an editor-in-chief and are interviewing an applicant for a job on your newspaper. Work in pairs:
Ask your partner
whether he has had any experience in journalism
what newspaper he has worked for
why he has decided to take up journalism as a career
what newspaper he finds the most interesting
what his favourite subject at school was
whether he can speak any foreign languages
whether he can type and drive a car
whether he is good at short-hand writing
whether he has ever had any experience in interviewing