- •6. Read the common arguments for and against television, arrange them into two columns. Agree or disagree:
- •1. Read the text and answer the questions:
- •2. Name the principal British newspapers. Say what kind of information they offer their readers.
- •3. Read the following extract and explain why Fleet Street is often called the home of the British Press.
- •6. Read the text once more. Use the information given in it while speaking about the Russian Press.
- •Active Vocabulary
- •1. Find the answers to the following:
- •2. Translate into Russian. Reproduce the situations in the text in which they are given.
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •1. Fill in the gaps with prepositions
- •2. Give the definitions of the following expressions:
- •3. Discuss the problem of «paparazzi» with your partners.
- •4. Read the text. What is it about? What is your variant of the title?
- •1. Answer the following questions.
- •2. Translate the following word combinations into Russian:
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •Active Vocabulary
- •1. Read the text and translate it into Russian consulting the essential vocabulary.
- •2. Answer the following questions:
- •3. Answer the questions by choosing one of the alternatives, explain your choice:
- •4. Practise asking questions. Imagine that you are an editor-in-chief and are interviewing an applicant for a job on your newspaper. Work in pairs:
- •5. Read the text without a dictionary. Sum it up in two sentences
- •6. Read the text consulting the notes given below. Make up a dialogue based on the text working in pairs:
- •7. Paraphrase the following sentences. Use the modal verb should.
- •8. Prepare an outline of the text.
- •1. Translate the following definitions:
- •2. Explain and expand on the following.
- •3. Give as many prefaces to the following dialogues as you can. The situation may concern the topic: Photojournalism.
- •4. Give the contents of the story in a nutshell.
- •5. Read this passage and answer the questions. Sum it up in one sentence.
- •Tv news and new technology
- •6. Render the following text into English.
- •Active Vocabulary
- •1. Answer the questions:
- •2. Find the English equivalents in the text. Use them in sentences of your own.
- •3. Write questions to go with these answers. Translate the questions and answers into Russian.
- •4. Complete the sentences.
- •6. Comment on the following:
- •Active Vocabulary
- •1. Find the English equivalents in the text.
- •2. Think of your own sentences with the following expressions.
- •3. Work in groups. Ask your partners which of these adjectives describe skills required of a journalist doing a live report best:
- •4. Answer these questions:
- •5. Render the following text into English.
- •1. Read the text and answer the following questions:
- •2. Match the words having the close meaning.
- •3. Match the words with their definitions.
- •4. Discuss similarities and differences between the «beat system» and «specialist system». When comparing them, use the following phrases:
- •5. Make the synopsis of the text.
- •2. Supply the missing formulas of invitation to the following replies.
- •3. Provide a natural conversational context for the following sentences.
- •4. You are to interview a tutor from Great Britain. He is going to visit your University. Be ready with your questions.
- •Active vocabulary
- •1. Answer the questions:
- •2. Read the following proverbs. Match them with their Russian equivalents. Make short stories to illustrate them.
- •3. Read the following extract and discuss it.
- •1. What is implied under the term « news style »? Find the definition in the text.
- •2. Explain and expand on the following.
- •1. Render the following sentences in your own words.
- •2. Rewrite this text in a form of an instruction.
- •1. People can find good and bad features in advertising. What do you think these features are? Read the information below and separate the ideas into two columns for good and bad points.
- •2. Name as many goals of advertising as you can and give examples of how they can be achieved.
- •3. Cut out (or copy) two recent advertisements: from a magazine or a newspaper. In each case, indicate which needs the ads are appealing to.
- •4. This is an advertisement for a new tv programme called "Wise Up". Read it and design an ad of your own. Think of the text for it. Attach photos or pictures.
- •5. Advertising, public relations, publicity. Differentiate. Use the following definitions.
- •6. Read the text. What is it about? What is your variant of the title? How many parts does the text consist of? What is each part about? Define the key sentence of each paragraph.
- •7. Choose any problem you are interested in and make a 5-minute report in class. Refer to different additional sources to make your report instructive and informative.
- •8. Summarize the information to be ready to speak on Advertising. Begin your work with writing a plan.
Active Vocabulary
be attuned standup synchronize narration news maker edit (v) sound bite insert compile master videotape package self-contained angle pursue |
быть приспособленным выступление в прямой передаче совмещать фонограмму с изображением повествование человек, о котором стоит писать, известная личность монтировать цитата, реплика вставить компилировать; собирать контрольная видеозапись готовая программа законченный сторона, аспект вопроса искать, добиваться |
EXERCISES
1. Answer the questions:
How many channels do television news reporters work with?
What does the TV story show in its simplest form?
How can a reporter add more information to this report?
What makes a visual story successful?
In what way can a package be made?
Why should reporters be selective?
2. Find the English equivalents in the text. Use them in sentences of your own.
1.каналы информации; 2. появляться; 3. в конце; 4. брать интервью; 5. добавить; 6. иллюстрировать; 7. успешный; 8. информационная ценность.
3. Write questions to go with these answers. Translate the questions and answers into Russian.
1. These are words, pictures and sound.
2. It is called a standup
3. It is the judicious mixture of showing the reporter, showing scenes that illustrate what the reporter is talking about, and inserting sound bites to explain what happened.
4. It is a self-contained story on videotape or disk with its own beginning, middle, and end.
5. It means checking the governor's facts, previous, political or self-interest.
4. Complete the sentences.
3. Compile and edit these elements into one master
|
a sound bite package a standup |
broadcast conference sound bite |
|
story material videotape |
5. In the following exercise you are given several situations. Develop them. Pretend that you are very dissatisfied. You are also in a complaining mood so think of all the things you might complain about. Use such phrases as:
be displeased with; be accustomed to; be dissatisfied with; be disgusted with; be bored with; be bad at; be tired of; be good at; be surprised at; be brilliant at; be fond of; be interested in.
Model: The editor told me to go to the fire station and get some kind of a story for tomorrow. I'm tired of covering the fire station news. I'd rather go to a football match.
a) You wanted to get acquainted with a well-known reporter. You met him in the editorial office and had a talk with him. You didn't like the way he spoke.
b) You've read the text about training for journalism in Great Britain. You don't agree with some ideas of the author.
с) You are editor-in-chief of a local newspaper. A boy of seventeen comes to apply for a job. You don't think he will make a good journalist.
d) You are rather an experienced journalist, but you haven't got any diploma in journalism. You have been offered to attend some half-academic and half-professional courses.
e) Most of the correspondence colleges offer courses in journalism, but learning anything by post is hard, and journalism particularly so. One experienced journalist who was asked about a correspondence course in journalism replied: "You might just as well try to learn surgery by post." That may be a bit strong, but certainly there are many disadvantages in getting into journalism this way. Imagine you're offered a chance to study journalism by post. What would you say?