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2. Study these words and word combinations:

Expansion- распространение

core focus- активная зона

surgery guidance- хирургическое руководство

bolsters- матрицы;больстер

acquisitions- привлечение клиентов

intensive care unit - специально оборудованная "скорая помощь"; блок интенсивной терапии,

volume mode imaging режим объемного

воспроизведения изображения/ отображения/ формирования изображения.

3. Study these contractions:

Ltd. {limited liability) - с ограниченной ответственностью,

Co., Ltd (company, limited) - общество с ограниченной

ответственностью,

e.g. (exempli gratia) - example - например, etc. (Et cetera) - и так далее.

4. Skim the following text and try to understand it:

About Hitachi Aloka Medical America, Inc.

Hitachi Aloka Medical America, Inc. is committed to delivering advanced diagnostic ultrasound systems and solutions to meet the needs of physicians and patients. With its U.S. and Canadian headquarters in Wallingford, CT, Hitachi Aloka Medical America employs local sales, service and clinical applications professionals across the nations.

Hitachi Aloka Medical America, Inc. continues the expansion of its sales organization with the announcement of a new dedicated sales force targeting ultrasound opportunities in physician’s offices and clinics. The move will help the company to expand into new markets according to their President and General Manager, David Famiglietti. “Over the past several years, our core focus on radiology and surgery guidance has led to an increase in sales activities occurring within the hospital setting,” Famiglietti said.“This new sales force will give us the additional coverage to address market segments outside of the hospital setting that require a dedicated sales team. At the same time it bolsters our presence in traditional Hitachi Aloka strengths like obstetrics and gynecology.”

The company has tapped longtime Hitachi Aloka employee Chuck Ziegler to lead the new dedicated sales force.“Chuck has a long track record of success in the very same markets that the new team is focused on, both as a sales representative and manager,”said John Waddell, National Sales Manager. “This experience will be invaluable to his new team.” The new nationwide sales force will focus primarily on Hitachi Aloka’s Noblus and F37 ultrasound systems, two products that offer the capabilities, portability, and price points required in office and clinic settings. This growth in sales capacity is just the latest in a series of similar moves by the company, which has seen its sales teams more than triple through acquisitions and new hiring in the past three and a half years.

4. Give synonyms to the following words taken from the text: a manufacturer, to provide, datum (data), a device, a fracture.

5. Answer the questions:

1) What was one of the important innovations, introduced by ALOKA in 1983? 2) What has this technique become today? 3) What is the ProSound SSD-3500 targeted for? 4) What do Aloka's systems provide and serve for?

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