Innovation (part 3)

Everyone can innovate.

Innovation generally refers to renewing, changing or creating more effective processes, products or ways of doing things.

For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can be a catalyst for the growth and success of your business, and help you adapt and grow in the marketplace.

Being innovative does not mean inventing; innovation can mean changing your business model and adapting to changes in your environment to deliver better products or services. Successful innovation should be an in-built part of your business strategy and the strategic vision, where you create an environment and lead in innovative thinking and creative problem solving.

Some common themes around innovation:

1. Conduct an analysis of the market environment, your customers wants and needs and competitors. Be open to new ideas and adaptive to change.

2. Develop a strategic responsive plan which includes innovation as a key business process across the entire business.

3. Leadership in innovation. Train and empower employees to think innovatively from the top down. Inspirational leadership and motivation is what drives innovation in business.

4. Connect with customers and employees to generate ideas for improving processes, products and services both internally and externally.

5. Seek advice. Utilize available resources, business advisors, grants and assistance to drive innovation in your business. This may include seeking Intellectual Property (IP) protection for commercialisation of ideas.

Remember, innovation is the key to competitive advantage for your business.

IV. Having read the text find all the cases of using the Gerund and sentences with the Imperative Mood.

V. Answer the following questions

1. What is this text about?

2. Can everyone innovate?

3. What does innovation generally refer to?

4. What could this mean for business?

5. Can innovation be a catalyst for the grow and success of business?

6. Can innovation help you adapt and grow in the market place?

7. What can innovation mean?

8. Can innovation deliver better products and services?

9. What are the common themes around innovation?

10. What can you say in conclusion?

VI. Retell the text according to the questions.

Use the expressions: Now a few words about …; it should be said that …; it is interesting to note that …; in conclusion I`d like to say that…

LESSON 4

Text: Innovation Management

Grammar: Progressive (Continuous) Tenses. Продолженные времена.

Tasks:

I. Review the Continuous Tenses.

Present Past Future

I am asking I was asking I will be asking

Я отвечаю Я отвечал Я буду отвечать

You are asking You were asking You will be asking

He/she/it is asking He/she/it was asking He/she/it will be asking

We are asking We were asking We will be asking

You are asking You were asking You will be asking

They are asking They were asking They will be asking

2. Remember the conjunctions:

both … and – как .. так и …; и… и…

either … or - или …или ..

neither … nor … -ни… ни…

II. Learn the following words.

1. Management [`mxniGmqnt]n управление, умение справляться

2. Manage [`mxniG] v руководить, управлять, справляться

3. Proper [`prOpq]a должный, подходящий

4. Goal [gOul] n цель

5. Focus [fOukqs]n цель; v - cосредотачивать (внимание)

6. Effort [`efLt]n усилие, попытка

7. Relegate [`religeit]v относить

8. Contribute [kqn`tribu:t]v способствовать

9. Tool [tHl]n средство, способ, механизм

10. Appropriate [q`prOupriqt]a подходящий, соответствующий

11. Trigger v [trigq] вызывать, приводить в движение

12. Deploy [di`plOi] v применять

13. Juice [GHs]n сущность, основа

14. Whole [hOul]a весь

15. Iterating [`itqreitiN]a повторяющийся

16. Capture [kxpCq] n захват, добыча

17. Access [`xkses]n подход, доступ

18. Profitable [`prqfitqbl] a выгодный, полезный

19. Succeed [sq`ksJd]v достигать цели, преуспевать

20. Dimension [dai`menSn] n объем, величина

21. Lifetime [`laiftaim] n продолжительность, срок службы

22. Therefore [DeqfL]adv поэтому, следовательно

23.Sacrifice [`sxkrifais]v жертвовать

24. Quality [`kwOliti] n качество

25.Brainstorm [`breinstLm]n плодотворная мысль, внезапная идея

26. Virtual [vWCuql]a фактический, действительный

III. Read and translate the following text.