(3)The readers of both London Courier and RussianUk fall into the following four categories:

The growing Russian community in Britain

British people interested in Russian culture and way of life

Companies and individuals doing business with Russia

Business travellers from the FSU.

For more information you may call 020 8445 6465.

8. Print off an on-line version of a news article from a British newspaper and –

(a) analyze the difference between the headline, leading sentence and article content in terms of grammar forms, style, and vocabulary;

(b) render its contents in brief.

***

APPENDIX 1

Newspaper Vocabulary

        Above the fold : The top half of the first page:  This is the place where the top stories  in the paper are run since they will be seen even when the paper is folded on a shelf in the store.

        Art / Photo Editor :  Locates images to illustrate stories.  May also create images by drawing, photography or use of computer graphic programs.

        Article : A story written about a given topic.

        Beat : Most reporters have a specialization or "beat," e.g. entertainment, food, sports, etc.

        Byline : Name of the reporter who wrote an article.  Not all articles are credited to the reporter who wrote them, but if they are, the byline will usually run at the top or bottom of the article.

        Caption : When graphics such as photos or art are used, the words under that picture that describe what it is are termed the "caption."

        Copy :  All material written for a paper is referred to as "copy."

        Cut : shorten. Because space in a newspaper is often limited, articles are often cut by an editor to fit into the available space

        Deadline : Because the newspaper must be completed by a certain time in order to be printed and on your doorstep when you wake up in the morning, reporters usually have to have their work completed by a certain time in order to be included in the next day’s paper.

        Editor : Approves writing assignments from team members. Makes sure the newspaper meets deadline, keeps people on task, and proofreads everything

        Editorials : Opinion articles, written by the publisher, editors, and columnists of the paper.

        Feature : A newspaper article that is about something that would be interesting at any time (rather than news which tends to be time-sensitive).  These articles may be connected to news stories, but can also stand alone (for example, a feature article might discuss the loss of biodiversity currently underway in ecosystems around the world, or describe the way in the increasing trend for humans to live in cities and suburbs rather than on farms in the countryside might affect people’s views on animal rights or the need for conservation of wild places).

        Flag : The title (often including a distinctive logo) of the newspaper.  This is usually seen at the top of the front page

        Headline : Each story or article has a headline designed to provide a sense of what the article below it is about. This is usually printed in a larger font and in bold face and should build readers’ interest in reading the story.

        Hook : Reporters know that if you are not interested in what you are reading, you will quickly move on to the next thing.  As a result, they try to write something particularly interesting or provocative in the first couple of sentences of their article in order to catch your attention and make you want to read on into the rest of the story.

        Lead Story or Article : The main article in a paper each day.  The headline and at least the first part of this story will appear at the top of the front page (above the fold).

        Lead (or lede) : In addition to a hook, the first paragraph of a newspaper article should orient the reader as to the basic content of the story (aka the 5 W's: who, what, when, where, and why) and the "how" of the story.  The rest of the article will then elaborate on these.

        Op-ed : The opinions and editorial section contains articles that express the opinion of writers, many of whom often do not actually work for the paper.   

        Publisher : The owner, or someone who acts directly for the owner, overseeing everything from reporters to editorial and advertising.  This person is everyone else’s boss at the newspaper

        Rag : A colloquial (and generally uncomplimentary) term for a newspaper

        Reporter : Researches and writes news articles.

        Scoop : Every reporter wants to be the first one to write about a big story.  When they do, they are said to have "scooped" their competitors.

APPENDIX 2

Top 10 US newspapers by circulation