- •Гавриленко о.В., Ильинцева а.В., Бондарева е.В.
- •Part I: Publishing unit 1 Publishers and Publishing
- •1. Match the words which are close in meaning:
- •2. Match the given words and word-combinations with their definitions.
- •3. Explain the meaning of the following words and word-combinations. Use them in the sentences of your own.
- •4. A. Translate the word-combinations given below.
- •5. Paraphrase the sentences given below. Use the words and phrases from the topic vocabulary instead of phrases shown in boldface.
- •6. Translate the sentences from Russian into English paying attention to the words and phrases from the topic vocabulary.
- •7. Say whether the following statements are true or false. Correct the false statements.
- •8. Answer the following questions:
- •9. Agree or disagree. Give your reasons.
- •10. Make up a dialogue.
- •11. А. Read the Russian text below. Render it into English.
- •12. Speak on the topic “Publishers and Publishing”.
- •History of Publishing
- •(Part 1)
- •1. Find in the text the words which describe or mean the following:
- •2. Explain the meaning of the following words and word-combinations.
- •3. A. Translate the word combinations given below.
- •4. Paraphrase the following sentences. Use your own words instead of the topic vocabulary words and word combinations shown in boldface.
- •5. A. Insert prepositions (by, for, from, of, to, upon) where necessary:
- •6. Translate the sentences given below from Russian into English:
- •7. Answer the following questions:
- •8. Write and discuss.
- •9. A. Read the Russian text below. Render it into English.
- •10. Speak on the topic “History of Publishing”.
- •History of Publishing
- •(Part 2)
- •1. Match the given words and word-combinations with their definitions.
- •2. Explain the meaning of the following words and word-combinations. Use them in the sentences of your own.
- •3. A. Translate the word-combinations given below.
- •4. Paraphrase the following sentences. Use the words and phrases from the topic vocabulary instead of the words and word combinations shown in boldface.
- •5. Paraphrase the sentences from the text. Use your own words instead of the active vocabulary shown in boldface.
- •6. Translate the sentences from Russian into English.
- •7. Say whether the following statements are true or false. Correct the false statements. Use Language Support from Unit 1.
- •8. Answer the following questions:
- •9. A. Pair work.
- •10. A. Read the Russian text below. Render it into English.
- •11. Speak on the topic “History of Publication: Periodical and Nonperiodical Publications”.
- •Categories of Publishing:
- •Trade, Textbook, Academic
- •1. Match the given words and word-combinations with their definitions.
- •2. Explain the meaning of the following word-combinations.
- •3. A. Translate the word-combinations given below.
- •4. Paraphrase the sentences given below. Use the words and phrases from the topic vocabulary instead of phrases shown in boldface.
- •5. Insert prepositions (by, for, in, into, of) where necessary:
- •6. Translate the sentences from Russian into English.
- •7. Answer the following questions:
- •8. Read the information about monographs below. Agree or disagree (use Language Support from Unit 1). Give your reasons.
- •9. A. Read the Russian texts below. Translate them into English.
- •10. Speak on the topic “Trade, Textbook and Academic Publishing”.
- •Categories of Publishing:
- •Reference and Self-Publishing
- •1. Match the words which are close in meaning:
- •2. Find in the text the words which describe or mean the following:
- •3. Writing. Explain the meaning of the following words and word-combinations.
- •4. A. Translate the word-combinations given below.
- •5. Insert prepositions (at, for, into, of, on) where necessary:
- •6.A. Translate these sentences into English orally.
- •7. Answer the following questions:
- •8. Speaking.
- •9. A. Read the Russian texts below. Translate them into English.
- •10. Speak on the topic “Categories of Publishing: Reference and Self-Publishing”.
- •Part II: Book
- •Types of Printing
- •1. Find the words and expressions from the vocabulary that have the following definitions
- •7. А. Translate the text into English Печать журналов
- •B. Write the main idea of the text in 2 – 3 sentences.
- •1. Find the words and expressions from the vocabulary that have the following definitions:
- •6. Translate these sentences into English
- •7. Answer the following questions:
- •9. Discussion point. Read the following quotations and express your point of view on them.
- •10. Retell the text pointing out the following periods in printing history: pre-printing period, first books, movable type advent, further development of printing.
- •11. Read the text about the inventor of the printing press and share what you have learnt about him with your group. What was unknown to you? What things were the most surprising?
- •12. Make a written summary of the previous text
- •1. Find the words and expressions from the topic vocabulary that have the following definitions
- •2. Paraphrase the expressions in italics using the topic vocabulary
- •3. Find English equivalents in the text. Make up your sentences with them
- •4. Finish the sentences paying attention to the vocabulary.
- •5. Arrange this book parts as they should go in the book (second column) and tell what they contain (third column)
- •6. Translate these sentences into Russian
- •7. Translate into English
- •8. Define if the following statements are true or false. Correct the false ones:
- •С. Read the following text. Text 9
- •1. Find the words and expressions from the vocabulary that have the following definitions
- •7. Translate the following sentences into English:
- •8. Answer the following questions:
- •9. Read the following quotations and express your point of view on them
- •Text 10
- •1. Match the given words and word-combination with their definitions.
- •2. Give Russian equivalents to the following:
- •3. Find English equivalents in the text. Make up your sentences with them.
- •4. Explain the meaning of the following words and word-combinations.
- •5. Decide whether the following statements are true or false. Correct the false ones.
- •6. Answer the following questions:
- •7. A. Read information about some types of printed material. Give Russian equivalents to the words in italics.
- •9. Match the information (in the left column) with the type of printed material (in the right column).
- •10. Translate some facts about Japanese newspapers into English:
- •Unit 11 How Newspapers Are Produced (Part 2)
- •Text 11
- •1. Give Russian equivalents to the following:
- •2. Find English equivalents in the text. Make up your own sentences with them.
- •3. Match the given words and word-combination with their definitions.
- •4. Explain the meaning of the following words and word-combination.
- •5. Translate into English:
- •6. Decide whether the following statements are true or false.
- •7. Answer the following questions:
- •8. A. Read the text. Typical sections found in newspapers and magazines
- •9. Read the situations. Discuss the questions which are put in the end. Share your ideas with the group. Try to find the ideal solution.
- •11. A. Study the list of the daily newspapers in the world by average circulation. The figures are compiled by the World Association of Newspapers and represent each paper’s average circulation.
- •Unit 12 From the History of Newspapers
- •Text 12
- •1. Match the given words and word-combination with their definitions.
- •2. Explain the meaning of the following words and word-combination.
- •3. Give Russian equivalents to the following:
- •4. Find English equivalents in the text. Make up your sentences with them.
- •5. Decide whether the following statements are true or false. Correct the false statements.
- •6. Answer the following questions:
- •7. A. Translate into English:
- •8. A. Read the text and guess the meaning of the underlined words and word-combinations. Gathering the news
- •9. Discuss the following questions and share your ideas with the group.
- •Unit 13 The Staff of a Newspaper
- •Text 13
- •1. Match the given words and word-combination with their definitions.
- •2. Give Russian equivalents to the following:
- •3. Find English equivalents in the text. Make up your own sentences with them.
- •4. What are these people responsible for? Use the information from Text 13.
- •5. Decide whether the following statements are true or false. Correct the false statements.
- •6. Answer the following questions:
- •7. Writing. Write about 50-60 words describing a newspaper you have read recently.
- •8. A. Read the text. Code of Ethics The Washington Post
- •9. Discuss the following situations and questions. Share your ideas with the group.
- •Vocabulary
- •Литература
- •Contents
- •Unit 9 Transition to Digital Format
1. Find the words and expressions from the vocabulary that have the following definitions
1. materials that you use for writing, such as paper, pens, pencils etc;
2. paper that has the name and address of a person or business printed at the top of it;
3. to assume the control or management of or the responsibility for;
4. to get rid of; remove.
2. Find English equivalents in the text. Make up your sentences with them
Отправлять файл напрямую; личные нужды; время установки; самое четкое изображение; рекламный щит; крайне эффективная форма печати; упаковочный материал; получать необходимый результат.
3. Translate into Russian
1. The principal reason for the re-emergence of letterpress in this new millennium is its creative potential.
2. If you are going to meet the deadline of this project you’d better leave all other plans behind.
3. Digital printing is very convenient if you have proper equipment.
4. Gravure printing is commonly used for labels and packaging, competing against flexography.
5. Expensive stationery can be a prestigious element of company’s image and great corporative present.
4. Match the type of printing and its description
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1. electrostatic printing
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a. colour sticks to a drum and is fused by heat to paper
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2. screen printing
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b. rubber plates with printed areas raised in relief |
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3. thermography
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c. ink is forced through a silk screen |
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4. reprographics
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d. powder or dust which adheres to wet ink
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5. flexography |
e. copying and duplicating
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5. Find in the text what types of printing are used to get those products
Expensive stationery, billboards, packaging products, large volume magazines, clothing.
6. Answer the questions about the text.
1. Why is it difficult to define a right printing type for a particular job? 2. What is the similarity between digital and electrostatic printing? 3. Why is offset printing so popular? 4. What is the oldest method of printing? Prove your choice. 5. What are the main criteria when choosing the type of printing for your job? 6. Do all types of printing have nearly the same price? Explain the difference if there is any. 7. What types of printing, to your mind, have future and which ones are sure to die out?
7. А. Translate the text into English Печать журналов
В современном мире журналы несут как информационную, так и презентационную функцию. Всё чаще становясь элементом имиджа и корпоративного стиля, журналы провоцируют развитие типографской промышленности и предъявляют огромные требования к качеству типографских услуг.
К сожалению, далеко не каждая типография может сделать это на достойном, современном уровне. Во-первых, для печати, отвечающей современным стандартам, нужно иметь современное импортное и весьма дорогостоящее оборудование. Во-вторых, персонал типографии обязан соответствовать по своей квалификации этой технике. Именно поэтому цены на печать журналов современного типа – ярких, глянцевых, с отличными цветами, глубокими фотографиями и чётким шрифтом – не могут быть слишком низкими.
Глянцевые журналы печатаются, в зависимости от тиража, на офсетном или цифровом оборудовании. Печать журналов такого типа на сегодняшний день является одной из самых востребованных полиграфических услуг, хотя цены на печать журналов глянцевых достаточно высоки. Глянец сейчас везде, даже в мини-журналах – глянцевая печать журналов а5 тоже крайне востребована. Глянец полностью покорил журнальный мир – и профессиональные, и корпоративные журналы тоже выходят в глянце. Лишь небольшая часть узкоспециализированных научных журналов из экономии печатается по старинке, в бумажных обложках.
Печать журналов крупным тиражом выходит по себестоимости одного экземпляра журнала дешевле, чем выпуск мелкого тиража. Журналы, чей тираж составляет от трёхсот – пятисот экземпляров, обычно печатают на офсетных машинах. Небольшие тиражи печатают на цифровом оборудовании. Такую печать журналов может позволить себе даже небольшая полиграфическая фирма.
Печать журнала не ограничивается работой печатной техники. До начала печати проводится допечатная подготовка – от редактуры и корректуры текстов до верстки и макетирования. Печать журналов и газет – серьёзный и сложный труд, требующий высокой квалификации специалистов различных профессий, не говоря уж о качественном современном оборудовании.
(from http://www.printrobot.ru/products/pechat_zhurnalov/)