- •Module II
- •Engineering
- •Lesson 1
- •Engineering - what's it all about?
- •It’s time to have fun!
- •Lesson 2 engineering materials
- •Metals and alloys
- •Lesson 3 mechanisms
- •Mechanisms
- •Scissors
- •Lesson 4 safety at work
- •Safety signs and colour at work
- •Accident investigation
- •Lesson 5 lasers
- •We have the solution! our new 1500 watt cnc-controlled laser cutter is at your disposal
- •We have the solution! our new 1500 watt cnc-controlled laser cutter is at your disposal
- •Lesson 2 bizarre inventions
- •Bizarre inventions
- •Student a
- •Student b
- •Lesson 3
- •Inventors
- •Who invented the X-ray?
- •Patent protection
- •What you can patent
- •Lesson 4 robots - the future is now
- •Lesson 5 practical innovations
- •Cork floors, old pickle barrels
- •Technology
- •Lesson 1
- •Modern technology
- •The advantages and disadvantages of technology
- •Anonymous no more You can’t hide—from anybody
- •It’s time to have fun!
- •Lesson 2 nanotechnology
- •Ibm discoveries add promise for nanotech
- •Nanotechnology unfolds futuristic green cars
- •Lesson 3 alternate fuel
- •Asu professors working on cost effective fuel conversion process
- •Alternative fuel sources
- •Solar powered cars
- •Lesson 4 space
- •Life in space
- •Lesson 5 home movie
- •Home movie viewing gets jumstart with new technologies
- •Communication
- •Lesson 1
- •Mobile television
- •Lessons from south korea’s experiment with mobile tv
- •The advantages of mobile tv
- •Estimates peg digital mobile television to reach two-thirds of us homes by 2012
- •Lesson 2 radio
- •Wireless takes many forms
- •What is a wireless device?
- •Lesson 3 a world of connections
- •A world of connections
- •Lesson 4 mobile phones
- •Building the green mobile phone
- •To do with the price of fish
- •Lesson 5 the means of communication in the past, today and the future
- •Is the tide turning for twitter and facebook? one in four young people is 'bored' with social media
- •The blackberry riots Rioters used BlackBerrys against the police; can police use them against rioters?
- •Technical progress and the environment
- •Lesson 1
- •We and the environment
- •Lesson 2 paying for environmental damage
- •Paying for environmental damage
- •Lesson 3 protecting the environment
- •China plan to protect environment
- •Lesson 4 green technology
- •Green day
- •Lesson 5 technological disasters
- •Hungary threatened by 'ecological catastrophe' as toxic sludge escapes factory
- •Japan's nuclear catastrophe
- •Additional lessons
- •Appendix 1 making a presentation
- •Introduction
- •Conclusion
- •Questions
- •Appendix 2 writing a summary
- •Useful phrases
Communication
Lesson 1
Mobile television
Task 1.Discuss these questions.
How do you entertain on a long journey?
What do you think mobile television is?
Task 2.Watch the video “Mobile TV How-To” to know how mobile television works.
Task 3. Match these words to their definitions.
to launch a) fast
terrestrial b) not costing anything
portable c) to send out messages or programmes to be received by
radios or televisions
subsidiary d) existing on the Earth
broadcast e) to initiate
rapid f) a company that is owned by a larger company
free g) transportable
Task 4. Scan the article and answer these questions.
What is the biggest mobile operator in South Korea?
What do these numbers in the article refer to?
a) 2005 b) 7.5m c) 1.2m d) $435m
Task 5. Now read the article more carefully and answer these questions.
Who is target audience of TU Media?
Why is mobile TV successful in South Korea?
Lessons from south korea’s experiment with mobile tv
Ride on the Seoul metro or take a bus around the city's streets and you will see passengers gazing at their mobile phones with rapt attention, earplugs firmly in place. They are watching television. Since the first services were launched in 2005, mobile-TV services have garnered over 7.5m customers. The signals are delivered via terrestrial and satellite broadcasts, a far more efficient approach than sending individual data streams to each viewer's handset, as is mostly done in other countries.
Of the 6.3m users of the terrestrial service, which is free, about one-third watch on their phones, and the rest on screens installed in motor vehicles or on other portable devices. Another 1.2m people watch the satellite service, which costs about $11 a month. The government predicts that by the end of next year the number of terrestrial customers will reach 10.8m and the number of satellite subscribers will grow to 2.8m. In other words, more than one-quarter of the population will be tuning in.
SK Telecom, the biggest mobile operator, has been pushing the satellite service, which is offered by its subsidiary, TU Media. It has spent about $435m on the service so far and needs 2.5m subscribers to break even, says Kwang Heo of TU. Its customers are mostly sports-loving young men. Soap operas and variety shows were at first available only with a time delay, but in July TU struck a deal with MBC, Korea's biggest private broadcaster, to provide a live feed.
But even if mobile TV does prove successful in South Korea, it does not necessarily bode well for similar services elsewhere. Its rapid rise in South Korea is largely due to the government, which set technology standards and insisted on a free terrestrial service.
Task 6. Mark each statement true or false.
Ride on the Seoul metro or take a bus around the city's streets and you will see passengers reading magazines.
Mobile TV was launched in 2000.
Users have to pay for the terrestrial service.
Customers of TU are mostly fashion-conscious women.
The government insisted on a free terrestrial service.
Task 7. Work in pairs. Discuss these questions.
How popular is mobile TV in your country?
Who offers mobile TV service in your country?
What are advantages and disadvantages of TV mobile?
Task 8.Read the text. Which of these statements are true? Correct the false ones.
The mobile TV has been popular since 1977.
The mobile TV of today has many disadvantages over its predecessors.
With the device, you people can watch live concerts anywhere they go.
Mobile digital TVs have less channels available than the old analog TVs.
The mobile TV of today features additional applications.