- •Unit 1 free enterprise system
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4Translate into English using the expressions from the previous tasks.
- •5 How would you serve your customer?
- •Social and business skills Breaking the ice
- •3 Write the letters of the phrases in the appropriate place.
- •Introductory questions Being more specific Asking for an opinion
- •4 Match the conversational exchanges.
- •Reading
- •I The Pillars of Free Enterprise
- •1 What are the “pillars” of American economic system?
- •2 What does the right to private property give the owners of natural resources and capital? Why?
- •Free Enterprise: the Theory and the Reality
- •1What is the essence of the term “laissez faire”?
- •2 What are the three levels of American government?
- •3 In what cases does the government show its power?
- •1 What is the role of prices in American economic system?
- •2 Why is American economic system called price-directed system?
- •3 What are the fundamental questions that price system provides the answers to?
- •1 What does competition refer to?
- •Active vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Fill in each blank with a suitable word.
- •5 Translate into English using the expressions from the previous tasks.
- •6 Answer the questions.
- •Social and business skills Arrangements
- •1 Read the extract and answer these questions.
- •3 You will hear an imaginary alternative version of the conversation in the book. Listen and compare your choices.
- •5 Match the sentences with the headings.
- •6 Food and drink. Match the two parts of the conversational exchange.
- •Reading
- •I Forms of business organization
- •Unit 3 how to start your own business
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Answer the questions.
- •Social and business skills Making a proposal
- •1 Make a summary of the script.
- •2 Look at the script again and notice how the meeting is structured. In which order do these stages occur?
- •3 Here us some of the language you can use for each of those four stages.
- •Refusing and accepting
- •2 Underline the phrases that he uses to refuse the offer.
- •II Becoming an entrepreneur
- •III Risks and benefits of starting a new business
- •Unit 4 financial institutions
- •Active Vocabulary
- •1 Translate the following combinations into Russian.
- •2 Translate into English using the expressions from the previous task.
- •3 Study the new words and make your own sentences with them.
- •4 Translate into English using the expressions from the previous tasks.
- •5 Match the notion and its definition.
- •6 Define the meaning of the words highlighted in the text.
- •1 Discuss these points.
- •2 Look at the three solutions offered by Patrick Ellis and underline the eight conditional sentences that are used. Which of these sentences describe hypothetical situations?
- •3 Listen and fill in the blank spaces with the correct forms of the verbs.
- •Reading
- •I Functions of a Central Bank
- •II Other Bank Services
- •III Consumer credit
2 Translate into English using the expressions from the previous task.
Способность зарабатывать деньги
Выбирать собственный бизнес
Позволять продавать оптом
Зависеть от опыта
Оценить навыки
Рекламировать с успехом
Продавать в розницу по разумной цене
Обеспечивать компанию по продвижению товара на рынок
Производить продукцию
Общество с развитой системой производства
Неудача в управлении бизнесом
Зависеть от зарплаты
Материальные издержки для расширения бизнеса
Делать займ в банке
Привлекать удобным месторасположением
3 Study the new words and make your own sentences with them.
4 Translate into English using the expressions from the previous tasks.
1 Я хочу начать собственное дело, чтобы быть независимым.
2 Мой друг заработал хорошие деньги, начав собственное дело.
3 Я выбрал дело, основанное на моих навыках, знаниях и опыте.
4 Производство этого товара увеличит шансы на успех.
5 Лучше выбирать оптовую торговлю, чем розничную.
6 Риск неудачи не позволил нам развиваться успешно.
7 Главный бухгалтер оценил все издержки управления компанией.
8 Я потратил много денег на покупку сырья и оборудования.
9 На эту компанию работает много людей.
10 Накладные расходы включают деньги на рекламу.
11 Моя зарплата – это минимум, достаточный для жизни.
12 Мне нужно финансирование, чтобы расширить свой бизнес.
13 Я занял деньги в банке, и банковские менеджеры сделали мне займ.
14 Я обеспечил их всеми финансовыми документами.
15 Этот магазин привлекает клиентов хорошим расположением.
16 Наша компания предлагает разумные цены.
17 Это агентство по трудоустройству поможет вам нанять служащих.
18 Мы рекламируем свою компанию в местной газете.
19 Языковые способности помогают мне общаться с зарубежными партнерами.
20 Знание иностранного языка позволило мне увеличить число деловых контактов.
5 Answer the questions.
1 Why do people start their own business?
2 What provides success in business?
3 In what way would you like to serve consumer needs?
4 What should you do to develop your business successfully?
5 What do material costs include?
6 What do labour costs include?
7 What do overheads include?
8 What salary do you expect to have?
9 What should you do to expand your business?
10 In what case would you get a loan?
11 What will help you to attract customers?
12 How can you hire your employees?
13 What special knowledge and abilities can help you in your business?
Social and business skills Making a proposal
The Godfather. The Godfather is a film about the New York Mafia. In the film, Sollazo, a gangster, makes a business proposal to the man they call “The Godfather”, Don Corleone.
SOLLAZO Don Corleone, I need a man who has powerful friends. I need a million dollars in cash. I need Don Corleone, those politicians that you carry in your pocket like so many nickels and dimes.
DON CORLEONE What is the interest for my family?
SOLLAZO 30%. In the first year, your income should be 3…4 million dollars. And then it would go up.
DON CORLEONE What is the interest for Tattaglia family?
SOLLAZO I’ll take care of the Tattaglias … out of my share.
DON CORLEONE So I receive 30% for finance, political influence and legal protection. That’s what you are telling me?
SOLLAZO That’s right.
DON CORLEONE Why did you come to me? Why do I deserve this generosity?
SOLLAZO If you consider a million dollars in cash just finance … ti salute, Don Corleone.