Добавил:

ivanov666 Опубликованный материал нарушает ваши авторские права? Сообщите нам.

Вуз:

Хабаровский государственный университет экономики и права

Предмет:

[НЕСОРТИРОВАННОЕ]

Файл:

4759

.pdf

Скачиваний:

Добавлен:

13.11.2022

Размер:

735.02 Кб

Скачать

☆

<<< < Предыдущая 1 2 34 / 84 5 6 7 8 > Следующая >>>

33

a choice of flight times	express reservation

a choice of airlines	corporate discount rate

express check-in	express check-in/check-out

automatic upgrade	access to fax

good food with free champagne	modem point in room

lots of leg-room	mini-bar

reclining seats	close to airport

air miles incentive scheme	free newspaper

immediate car hire pick-up on arrival	room for business meetings

limousine service from airport to hotel	sports centre

1.Now listen to a travel agent who specializes in corporate travel describing the particular needs of the business traveller. Before you listen, think about the meaning of these phrases:

at short notice	client history	extended credit
a complete package	to settle up	en suite facilities

1.What does he think are the main differences between a business traveler and an ordinary tourist?

2.What does he think are the most important things for the business traveller?

Reading and speaking Holiday Inn Priority Club

1.In the listening Mark mentioned that business travelers often like to join hotel chain

“priority clubs”. What do you think would be the benefits of joining such a club?

2.Read the leaflet giving information on the Holiday Inn Priority Club.

MAKE THE MOST OF YOUR TRAVEL

Join Holiday Inn Priority Club now and benefit from the awards and privileges that membership can bring. As a member you will receive special benefits every time you stay at a Holiday Inn hotel worldwide. At hotels in Europe, the Middle East, and Africa the benefits include:

Corporate rate

Express reservations

Your family can stay FREE, up to four people in the same room, when you pay corporate rate

Express check-in (advance reservation required) and check-out

Extended check-out time until 2.30 p.m. upon request

20% discount on specific hotel business services

Special Priority Club rate for business and leisure car rentals from Hertz – just quote CDP 500166 and rate code “FTR” at time of reservation

Free weekday newspaper

Regular special offers

EARN POINTS NOW

You will earn Priority Club points every time you stay on most business and leisure room rates, which you can exchange for personal awards ranging from free in-house movies, store vouchers, and Holiday Inn Executive Bedroom upgrades to free weekend stays and exciting special activity awards.

There are over 140 hotels to select from for your free weekend and a wide range of special activities – the choice is yours. Just imagine, you could soon be in Paris enjoying romantic weekend, touring Michelangelo’s masterpieces in Florence, or experiencing a Broadway show and dinner in New York.

HOW TO JOIN

Priority Club membership normally costs US$10 per year (or local currency equivalent). For FREE priority Club membership until 31 December just complete the enclosed application form and hand it to reception before 30 September, so you can start earning your special benefits right now.

Your temporary membership card is enclosed. Please quote your membership number when you make your net reservation at a Holiday Inn hotel, and show the card at check-in to receive your points.

We will send you your full membership pack after your second night at a Holiday Inn hotel. A quarterly statement will be sent to you, detailing your personal points balance and special offers when you stay at a Holiday Inn hotel during the preceding three months.

AIRLINE OPTIONS

If you belong to any of the following airlines’ frequent flyer programmes, you can choose to receive airline credits instead of Priority Club points.

American Airlines Air Canada Lufthansa

		35
Delta Airlines	EL AL	Sabena
Northwest Airlines	Finnair	Swissair
United Airlines	KLM	Ansett Australia
Asiana Airlines	Qantas	Thai Airways International

Simply indicate your preferred airline and enter your frequent flyer number on the application form. Please remember to quote your airline alliance number when making a reservation. Your stays at Holiday Inn will appear on your airline programme statement. YOU WILL ONLY RECEIVE CORRESPONDENCE FROM PRIORITY CLUB IF YOU CHOOSE TO EARN PRIORITY CLUB POINTS. You may switch to earning Priority Club points by contacting the Priority Club Service Centre.

3.Which of the things listed in exercise 1 on page 27 (hotel) are available through the Holiday Inn Priority Club?

4.A business traveler has contacted his travel agent to ask about the Holiday Inn Priority Club? How should the travel agent answer these questions?

a.How do I get points?

b.What sort of things can I spend my points on?

c.Do I get a discount at all Holiday Inn hotels?

d.How much does member ship cost?

e.What do I have to do to qualify for membership?

f. I’m also a member of the KLM frequent flyers club. Can I get air mile credits instead of priority points?

g.If I do this will I still get Holiday Inn Priority Club points as well?

h.OK, I’d like to join. What do I do now?

5.In pairs, role-play a conversation between a travel agent and a business traveller.

1. As a business traveller, decide what company you work for, your position, the countries you visit, how often you travel, and your preferences for flights and hotels.

2. Take turns to be the travel agent and the customer. Fill in the Holiday Inn Priority Club application form for your “business traveller” partner.

LAST	NAME	_________________________________________________________
FIRST NAME_________________________________________________________
MALE	FEMALE	TITLE

HOME/BUSINESS ADDRESS

POSTCODE______________ CITY_______________ COUNTRY______________

COMPANY NAME ____________________________________________________

HOME/BUSINESS TELEPHONE ________________FAX_____________________

AMERICAN	EL AL	SWISSAIR
DELTA	FINAIR	ANSETT
NORTHWEST	KLM	ASIANA

		36

UNITED	QANTAS	LUFTHANSA
AIR CANADA	SABENA	THAI

AIRLINE MEMBERSHIP NUMBER_______________________________________

You will only receive correspondence from Priority Club if you choose to earn Priority Club points. ID CARD NUMBER ______________ ISSUING COUNTRY___________________

PASSPORT NUMBER _____________ISSUING COUNTRY___________________

Date of Birth _______DAY____________MONTH____________YEAR

American Express (AX)	Visa (V)	Eurocard (EC)
Mastercard (MC)	Dinners Club (DC)

Valid to: __________MONTH ____________YEAR

Please tick here if you want this credit card number to be used to guarantee your Holiday Inn hotel reservations.

Signature ________________________________ Date________________________

Room preference
king-size bed		standard		smoking		non-smoking
Are you a member of any other			hotel loyalty programmes? Please tick.
Hilton		Sofitel		Intercontinental	Novotel
Sheraton		Forte		Best Western	Marriott
Your age	18-25		26-35	36-45	46-55	56+
Nights spent in hotel accommodation on business last year
1-5	5-15	16-25	25+
Which counties/regions do you visit regularly? Please tick.
Eastern Europe			United Kingdom		Italy
France			Africa		Spain
Germany			Middle East		Israel
Scandinavia			Asia/Pacific		USA/Canada
Caribbean/Latin America			Netherlands/Belgium/Luxemburg
What are your main leisure interests? Please tick.
Fishing			Soccer/Rugby
Sailing/Water sports				Motorsports
Skiing			Food and wine
Golf			Theater/Arts
Athletics				Other
Do you take short breaks and holidays?
Alone		With other adults		With the family

Vocabulary practice

1. A travel agent is talking to a client about business travel. Fill in the blanks using a word from column A and a word from column B. The first one has been done for you.

A		B
express	fax	service	rooms
incentive	corporate	check-in	machine
limousine	meeting	leg-room	bar
automatic	mini	upgrade	hall
extra	modern	scheme	discount
conference		point

“I would certainly recommend East American Airlines if you’re going to be doing a lot of travelling in the States – they like to make things easy. For a start, they offer a free chauffer-driven (1) limousine service to take you to the airport and pick you up the other end, and they have an (2) _______ _______ solely for the use of passengers in

Business Class, so you only have to get there ten minutes before the flight. What’s

more, you also have the chance of an (3) _______ _______ to the First Class if there are any free seats. The planes are very comfortable – the seats have lots of (4) ______

______ so you don’t feel cramped, and they offer a good range of meals on the menu.

On the top of that there is an air miles (5) _______ ________, so that if you fly with them regularly, you can quickly earn points for a free flight.

In Georgia, they have an arrangement with the Eastern Traveller’s Inn, which has been specially built to meet the needs of the business traveller. It’s in a good area of town, and the rooms are very nice. They all have (6) ______ _______ with snacks as well as drinks, and they come with a (7) _______ _______ so that you can get your e-mail from a portable PC, and they also have a (8) _______ _______ so that you can send and receive other documents. If you want to give a small presentation, you can hire one of the (9) _______ _______ which can hold up to twenty people, but if you’re planning something big, like a product launch for example, you can hire the (10)

_______ _______, which can seat over 1,000. It’s very good value, but for regular guests they also offer a (11) ________ _______ of about thirty per cent.”

Grammar practice

Conditionals

1. Complete the sentences using either the first conditional or the second conditional.

1.If the economy __________ (not/be) in such a bad state, it __________ (be) much easier to sell holidays.

2.If I __________ (have) more money I __________ (spend) the summer in the South of France, but unfortunately I have stay here.

3.Nobody ___________ (mind) if the plane _________ (be) a few minutes late.

4.I’m expecting the tickets any time now – I ________ (phone) you if they

__________ (come) tomorrow.

5.If I __________ (be) you, I __________ (complain) to the tour operator.

6.It’s a shame we haven’t got anything to spend on promotion. If we ________ (have ) a little spare cash, we ___________ (be able) to advertise and get a lot of customers.

7.It’s a pity I don’t speak Turkish. If I __________ (do), I ___________ (apply) for that job in Istanbul.

8.If you __________ (have) any problems, our local representative ________

(do) her best to help you and can be contacted at any time.

2. Read the following questions, and write a suitable reply. Choose the first conditional to talk about the suggestion you support, and the second conditional to talk about suggestion you do not support. The first one has been done for you.

1.We’re opening a new chain of hotels for business travelers all over Europe. Do you think we should promote them by giving out leaflets in the street or by setting up an Internet web site?

I Think a web site would be better – if we set one up we will be able to reach customers all over the world, but if we handed out leaflets we wouldn’t get the right sort of customers.

2.We have a lot of late availability flights to sell – do you think we should put an advertisement in the paper or get some posters put up in the underground?

3.We’re trying to get some publicity for our 18-30 adventure holidays. Do you think we should think about sponsoring a sports event or take out advertisement in a theater programme?

4.We’re opening a new branch in West Street – do you think we should organize a TV campaign or get some leaflets printed to hand out in the street?

3. Rephrase the following sentences using the third conditional. The first one has been done for you.

1. The developers built so many hotels that they ruined the resort.

If the developers hadn’t built so many hotels, they wouldn’t have ruined the resort.

2.The weather was so bad that we didn’t enjoy our holiday.

3.Our brochures arrived late. We lost a lot of customers.

4.He didn’t have any travel insurance. He had to pay the hospital bill himself.

5.You didn’t reconfirm your ticket. We didn’t book you a seat on the flight.

6.You didn’t discuss the problem with the representative. She didn’t sort it out.

7.Our flight to Cairo wasn’t on time. We missed our connecting flight to Nairobi.

Reading	Отформатировано: Шрифт: 13 пт
Read the article from the “Financial Times” and be ready to discuss it.

TRAVEL AGENTS TRY NOT TO MISS INTERNET BOAT

Online bookings pose threat to traditional High Street outlets

Agent for change: Thomas Cook, the first package holiday organizer, and some early state-of-the-art promotions

In 1841, Thomas Cook, pioneer of the package holiday, organized an outing by train from Leicester to Loughborough for supporters of temperance in Victorian England. He advertised

the trip, dispatched invitations and sold the tickets.

Today Thomas Cook, the UK-based, German-owned travel agency that bears his name, faces a technological revolution that threatens to sweep it and many other agents away. Wider use of the Internet through interactive television is expected to lead rapid growth of online bookings. This, at

least theoretically, could eliminate the role of the travel agent altogether. “Users can bypass the travel agent and book direct from suppliers”, says Barrie Barnes of Philips Electronics, manufacturing set-top boxes, allowing access to the Internet via television.

Unlike banking and insurance services, direct sales of holidays have been slow to take off. But, although few family holidays are booked over the phone or through the Internet, agents acknowledge this is likely to change swiftly once interactive television is fully developed.Customers will be able to see film footage of destinations, ask questions and make booking using remote controls.

Data monitor, the management consultancy, forecasts that the value of travel booked online in the UK will increase to more than £1bn within five years. New technology, once established, could quickly drive a fifth of travel agents out of business, according to the Geneva-based International Labour Organization.

Like all middlemen, travel agents are vulnerable to being squeezed out once direct contact is established between supplier – such as airlines and hotels – and the customer.

Airlines in particular are looking to cut distribution costs. In the US, they have moved to reduce the commission they pay to travel agents – a trend that is spreading to Europe. But agents say they

will not become helpless victims of the transformation. The Internet will change the way they do business, they admit, but it will not make them redundant.

They cannot, however, rely on holidaymakers continuing to go to their shops to book holidays. Thomas Cook says that customers are demanding more convenient ways of booking. Like other agents, it is hedging its best by selling holidays in its shops by telephone. It also plans to sell holidays

and flights on the Internet next month – the first UK travel agent to do so. Providing a variety of distribution channels is expensive in the short term but agents say they cannot afford to do otherwise.

However, they believe that the technological revolution will be in telephone sales rather than Internet sales, and that online technology will rarely be used for booking anything more complicated than an airline or train ticket. “The vast majority of customers [only] want to search

[on the Internet],” says Mark McCafferty, managing director of Thomas Cook travel. “And as soon as you are searching, there is potential for the travel agent to provide added-value services.”

Airtours, the UK’s second largest package holiday group, agrees. The Internet will be used by holidaymakers as an electronic brochure and is likely to replace holiday brochures altogether. But

when it comes to booking a holiday, customers will still want to talk directly to an agent, it argues. The Internet will spur an explosion of telephone sales says Going Places, the travel agency arm of Airtours. It has recently doubled its telesales division in preparation for the change.

Thomson, the UK’s largest package holiday company, has aggressive expansion plans for

Portland, its direct sales arm, which is the largest direct sales holiday operation with 2 per cent of the market. Thomas Cook says its direct sales have come out of nowhere to account for 10 per cent of its sales in three years.

Ian Reynolds, chief executive of the Association of British Travel Agents, believes new technology could put a premium on specialized advice and tailor-made holidays, enabling agents to charge for these services.

Charging for advice would not necessarily push up the overall cost to the holidaymaker as long as airlines used the savings made from reducing distribution costs to cut airfares.

“The way holidays are sold will change more in the next five years than in the past 15,” says Richard Carrick, marketing director of Airtours. “The industry is in a state of enormous flux.”.