75. What is usually asked in the body of an inquiry?

In the body is usually asked for the following: catalogues, price-lists, prospectuses, details, samples, patterns, demonstrations, suggesting terms, methods of payment, discounts, goods on approval or on sale or return.

52.Could you name seven universal motivations?

There are seven “universal motivations” to which everyone responds : To be wealthy, To be good looking, To be healthy, To be popular, To have security, To achieve inner peace, To have free time, To have fun.

53.What are the steps in sales letter writing?

These are the steps help to write a sales letter, each of them add to reader’s emotions while calming their fears:

Get attention

Identify the problem

Provide the solution

Present your credentials

Show the benefits

Give social proof

Make your offer

Inject scarcity

Give a guarantee

Call to action

Give a warning or Close with a reminder