- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
МИНИСТЕРСТВО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ
ПОВОЛЖСКАЯ ГОСУДАРСТВЕННАЯ СОЦИАЛЬНО-ГУМАНИТАРНАЯ АКАДЕМИЯ
Кафедра иностранных языков
Руслан Сергеевич Гаманко
ИНОЯЗЫЧНАЯ ТЕРМИНОЛОГИЯ
Методическое пособие для студентов факультета управления
Самара - 2012
Целью данного методического пособия является расширение словарного запаса, а именно, терминологического лексикона у студентов факультета управления. В пособии представлен широкий корпус терминологических единиц менеджмента, приводятся упражнения на отработку данных лексических единиц, а также специализированные тексты по менеджменту. Практика включает задания для формирования навыков перевода и реферирования специализированных текстов по менеджменту. В приложении приводятся основные термины электронной коммерции, широко используемые аббревиатуры делового английского языка, а также образцы деловых писем.
Пособие рекомендовано для использования на практических занятиях по английскому языку и спецкурсах.
Contents
UNIT 1. MANAGEMENT AND MANAGERS…………………………………4
UNIT 2. LEADERSHIP AND MANAGEMENT..…………………………….13
UNIT 3. FORMS OF BUSINESS ORGANIZATION …………………………19
UNIT 4. THE RECRUITMENT PROCESS ..…………………………………32
UNIT 5. GETTING A JOB ..……………………………………………………42
UNIT 6. COMMERCIAL PAPERS (DOCUMENTS)..……………………….50
UNIT 7. MARKETING MANAGEMENT ……………………………………66
UNIT 8. INTERNET AND E-BUSINESS ...…………………………………...78
APPENDIX 1. TEXTS FOR ADDITIONAL READING AND RENDERING…………………………………………………………………….91
APPENDIX 2. SOME WIDELY USED TERMS FOR E-COMMERCE…..……………..………………………………………………..106
APPENDIX 3. WIDELY USED ABBREVIATIONS IN MANAGEMENT………..………………………………..…………………….137
APPENDIX 4. TYPES OF BUSINESS LETTERS…………………………..155
UNIT 1. MANAGEMENT AND MANAGERS
WORDS TO REMEMBER
practitioner |
практик, профессионал |
facilitating |
стиль управления на стремлении помочь |
participative |
стиль управления, основанный на участии в чём-л. |
empowering |
дающий возможность или право что-л. сделать |
leadership |
руководство |
skills |
навыки |
vision |
видение, представление |
to assert |
утверждать, заявлять |
employee |
работник, служащий |
executive |
администратор, руководитель |
efforts |
усилия |
nonprofit organization |
некоммерческая организация |
to refer to |
иметь отношение, относиться; касаться |
board |
правление |
executive director |
директор-распорядитель |
program director |
руководитель программы |
TEXT A
WHAT IS "MANAGEMENT"?
TRADITIONAL INTERPRETATION
There are a variety of views about this term. Traditionally, the term management refers to the set of activities, and often to the group of people, involved in four general functions, including planning, organizes, leading and coordinating activities. All these four functions are highly integrated and interrelated.
Another Interpretation
Some writers, teachers and practitioners say that the above view is rather out-of-date and that management needs to focus more on leadership skills, e.g., establishing vision and goals, communicating the vision and goals, and guiding others to accomplish them. They also say that leadership must be more facilitating, participative and empowering in how visions and goals are established and carried out. Some people say that this really isn't a change in the management functions but a new look at certain aspects of management.
Another common view is that "management" is getting things done by the others. Yet another view, quite apart from the traditional is asserts that the job of management is to support employee's efits to be fully productive members of the organizations. To most employees, the term "management" probably means the people (executives and other managers) who are primarily responsible for making decisions in the organization. In nonprofit organisms, the term "management" might refer to all or any of the vities of the board, executive director and/or program directors.
WORDS TO REMEMBER
personnel manager |
начальник отдела кадров |
financial manager |
финансовый менеджер |
sales manager |
заведующий отделом продаж, заведующий отделом сбыта |
marketing manager |
менеджер по маркетингу |
to supervise |
наблюдать (за чём-л.); надзирать; заведовать |
profit-making organization |
коммерческая организация |
managerial |
управленческий |
hierarchy |
иерархия |
subordinate |
подчиненный |
authority |
власть, полномочия |
to delegate authority |
передавать полномочия |
TEXT B
WHAT IS A MANAGER?
A number of different terms are often used instead of the term "manager", including "director", "administrator" and "president". The term "manager" is used more frequently in profit-making organizations, while the others are used more widely in government and non-profit organizations such as universities, hospitals and social work agencies.
So, whom do we call a "manager"?
In its broad meaning the term "managers" applies to the people who are responsible for making and carrying out decisions within a certain system. A personnel manager directly supervises people in an organization. Financial manager is a person who is responsible for finance. Sales manager is responsible for selling of goods. A marketing manager is responsible for promotion of products on the market.
Almost everything a manager does involves decision-making. When a problem exists a manager has to make a decision to solve it. In decision-making there is always some uncertainty and risk.
Management is a variety of specific activities. Management is a function of planning, organizing, coordinating, directing and controlling. Any managerial system, at any managerial level, is characterized in terms of these general functions.
Managing is a responsible and hard job. There is a lot to be done and relatively little time to do it. In all types of organizations managerial efficiency depends on manager's direct personal relationships, hard work on a variety of activities and preference for active tasks.
The characteristics of management often vary according to national culture, which can determine how managers are trained, how they lead people and how they approach their jobs.
The amount of responsibility of any individual in a company depends on the position that he or she occupies in its hierarchy. Managers, for example, are responsible for leading the people directly under them, who are called subordinates. To do this successfully, they must use their authority, which is the right to take decisions and give orders. Managers often delegate authority. This means that employees at lower levels in the company hierarchy can use their initiative, that is make decisions without asking their manager.
TASKS