dB5xxBez5W
.pdf
|
|
, |
|
, |
|
, |
|
|
|
|
|
. |
|
|
− |
|
- |
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
. |
|
|
|
|
1. |
, |
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
: 40% |
|
|
|
|
2. |
|
; 25% |
|
− |
- |
|
|
|
|
|
|
- |
|
|
|
|
|
|
|
, |
|
|
|
. |
|
|
|
|
ё |
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
, |
, |
, |
|
|
|
- |
|
|
|
|
|
|
|
|
ё |
|
. |
|
|
|
|
- |
|
|
|
|
|
- |
|
|
, |
« |
|
. Shopping», «Geometria», |
||
« |
», « |
», « |
, |
+ |
», « |
|
», « |
|
», «Amore mio» . . |
|
|
|
|||
|
: « |
|
. Shopping» |
– 2008 |
., « |
||
|
» – |
2007, |
|
« |
» – |
2015. |
|
|
|
: « |
|
», « |
|
|
» |
«Amore mio». |
|
|
|
« |
|
» |
|
«»,
ё |
. |
, |
|
ё |
. |
||
|
|||
, |
, |
, |
|
. |
|
|
1
2
. |
|
|
// |
. 2011. № 1. |
. 116–144. |
|
|
. . |
PR- |
. |
/ , 2013. . 43. |
81
|
|
», |
|
|
|
|
– « |
|
. |
|
|
|
|
|
|
|
|
||
2 |
, 1 |
3 |
|
). |
|
, |
1 |
( |
. . 1 |
|
|
|
- |
: |
|
||||
|
|
, |
|
|
|
|
( |
|
|
|
|
|
) |
|
, |
|
|
||
|
|
. |
|
|
|
|
|
||
|
|
|
|
|
|
|
|
- |
|
|
|
|
|
|
|
|
|
, |
. |
|
|
|
|
ё |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
, |
, |
|
« |
|
|
|
|
|
|
|
|
||
|
. Shopping». |
|
|
|
|
|
|
, |
|
|
|
, |
ё |
|
|
|
|
|
, |
|
|
|
|
|
|
- |
|
|
|
|
|
|
|
|
|
( |
) |
|
|
|
|
|
|
|
|
|
« |
|
. |
Shopping». |
, |
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
- |
|
. |
|
|
|
|
|
|
|
|
|
||
|
|
|
|
, |
|
|
|
|
, |
|
|
, |
|
|
( |
, |
, |
|
« |
|
|
|
»), |
|
« |
. |
» |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
« |
|
32 |
» |
ё |
, № 33 |
2007 . |
|
|
|
|
. |
|
|
« |
|
||
|
|
|
|
|
|
|
- |
||
|
». |
|
|
( |
|
|
) – . . |
|
, |
|
|
|
|
– . . |
|
. |
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
, |
, |
, |
|
|
|
|
|
|
|
|
|
|
|
|
( |
|
|
) |
|
- |
|
ё . |
|
|
– 1 |
2 |
. |
|
|
|
, |
|
|
, |
2 000 |
|
. |
|
|
|
|
– |
4. |
|
|
|
ё |
, |
|
|
|
|
|
– «80+4» (80 |
|
|
). |
|
|
|
|
|
82
|
|
, |
, |
|
|
2007 . |
7 |
. |
|
|
|
|
|
|
« |
» |
|
, |
|
|
. |
- |
|
, |
|
|
|
. |
ё |
|
|
. |
|
, |
|
- |
|
|
|
, |
|
|
|
|
|
|
|
, |
|
, |
|
|
ё |
|
. |
|
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
2009 . |
|
|
|
: |
|
|
« |
||
|
|
|
» |
, |
|
, |
, |
|
|
|
|
|
ё |
|
, |
. |
, |
|
|
|
|
|
|
, |
|
|
|||
|
|
|
ё |
: |
|
|
|
|
|
|
|
|
|
|
|
|
|
||
|
|
|
|
ё |
|
|
|
|
. |
, |
|
|
|
, |
|
ё |
|
|
|
|
|
|
|
|
. |
|
|
, |
|
|
|
|
|
|
|
|
|
||
|
|
|
ё |
|
(№ |
24), |
|
|
|
|
|
|
. |
|
|
|
|
|
|
- |
|
|
, |
ё |
|
|
|
|
|
« |
|
( / |
/ )» |
|
|
(« |
», |
« |
|
» |
. |
.). |
- |
, |
|
|
|
|
|
|
|
|
: |
№ 24 |
|
|
7 |
|
, |
|
№ |
24–26 |
|
14–15 |
, № 27, . |
. |
|||
|
|
|
|
|
, |
№ 28 |
|
||
|
|
|
|
|
|
|
|
||
- |
« |
|
|
- |
», . . |
. |
|
. . |
|
- |
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
. . |
, |
|
|
|
|
|
|
|
. |
|
|
||
2014 . |
|
|
3 |
4, |
|
|
|||
|
|
|
|
|
|||||
|
|
|
- |
, |
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
, – |
|
|
. |
ё |
|
|
|
. |
|
|
, |
|
. |
ё |
|
|
|
|
|
, |
|
||||
|
|
|
|
|
|
|
|
|
|
83
|
. |
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
, |
|
|
|
|
: |
|
|
|
ё |
|
|
|
|
, |
|
|
|
|
. |
ё |
|
|
, |
|
ё |
, |
ё |
|
|
|
ё |
|
|
|
|
. |
, |
|
|
|
« |
», |
« |
|
|
». |
|
|
|
»: |
|
- |
|
« |
|
|
|
, |
|
|
, |
« |
|
||
|
|
|
|
|
|
|||
|
», |
|
|
|
, |
|
, |
, |
|
|
|
|
|
|
|
||
|
|
|
|
|
. |
|
|
|
|
. |
|
, |
|
|
|
|
|
|
, |
(«Wedding», «Bride» |
.). |
– |
|
|||
|
|
|
|
|
|
|
|
|
|
. |
|
|
|
– |
|
|
|
|
|
, |
|
|
, |
|
ё |
|
|
|
|
|
, |
« |
|
. |
» |
|
|
|
|
|
|
|||
– |
|
ё |
, |
|
. |
|
|
|
, |
|
|
|
|
|
|||
|
. |
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
||
|
|
|
|
|
|
ё |
– |
ё |
|
. |
« |
|
|
|
» |
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
|
– |
|
, |
. |
|
|
|
|
|
|
|
|
||
|
|
|
, |
|
|
|
№ 20 |
№ |
32 |
, |
, |
57% |
|
|
|
|
|
|
. |
|
, |
|
|
43% |
|
|
|
|
|
|
|
. |
|
|
|
|
« |
|
|
» |
|
|
|
|
|
, |
|
|
|
|
|
||
|
|
|
. |
|
, |
« |
» |
|
|
|
|
|
|
||||
|
ё |
, |
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
84
, |
|
|
, |
|
. |
, |
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
, |
|
ё |
|
|
|
|
|
. |
||
|
|
|
|
|
|
|
|
|
№ 20–32 ё |
|
|
, |
|
|
|
|
. |
№ 24 |
|
|
№ 29 |
33%, , |
№ 24, |
|
|
|
|
( |
89%). |
|
|
|
|
|
|
|
|
|
|
||
: |
|
|
(51% |
|
|
|
); |
ё |
|
(21%); |
|
|
(14%); |
|
|
|
(10%); |
|
(4%). |
|
|
|
|
|
|
|
. |
, |
|
|
|
|
|
, |
. |
|
|
|
|
|
|
|
|
ё |
( |
|
, |
|
|
|
|
|
|||
, |
|
, |
|
, |
|
, |
ё |
|
. |
.). |
|
|
|
, |
|
|
|
|
|
|
. |
|
|
|
|
|
|
, |
, |
- |
, |
, |
, |
|
|
|
. |
, |
|
- |
ё |
|
|
|
|
|
|
|
|
, |
, |
|
|
|
, |
( |
, |
, |
) |
|
|
. |
|
|
|
|
. |
, |
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
5% |
|
|
. |
|
|
|
|
|
|
. |
|
|
- |
|
|
|
|
|
|
ё |
: |
, |
|
|
|
|
85
|
, |
. |
|
, |
|
|
|
|
|
|
|
||
« |
|
», |
|
|
|
|
, |
, |
|
|
|
. |
|
|
|
|
|
|
, . . |
|
, |
|
( |
. |
|
), |
|
, |
|
, |
|
, |
||
|
|
|
||||
|
ё |
. , |
|
|
|
|
|
, |
|
|
: |
|
|
; |
, |
|
|
|
: |
|
, |
|
|
; |
|||
|
|
. . |
, |
|||
« |
» |
, |
. |
|||
« |
» |
|||||
|
|
|
|
|||
, |
|
№ 24, |
|
. |
, |
|
|
|
|
, |
. |
|
|
ё |
ё . |
|
|
|
||
|
|
|
|
|||
, |
, |
, |
|
|
. |
|
|
, |
|
|
ё , – |
|
|
|
|
|
|
. |
||
|
50% |
ё |
|
. |
|
|
, |
. |
, |
|
, |
, |
|
|
|
|
|
|||
|
. |
|
|
|
, |
|
|
|
|
|
|
||
, |
, |
|
|
|
, |
|
|
|
|
|
|
||
50% |
(64 |
). |
- |
|
, |
|
|
(29%), |
|
(14%), |
|
||
|
, |
|
|
|
, |
|
|
(7% |
; |
|
, |
|
|
ё).
,
, |
|
, |
|
. |
|
|
|
, |
|
– |
|
. |
|
|
|
ё |
: |
ё |
, |
|
|
, |
|
,
86
|
. |
, |
|
|
|
, |
|
, |
|
|
, |
|
||
|
|
, |
|
|
|
(31%). |
|
: « |
|
» (30% |
|
|
« |
|
»), « |
» (31%), « |
|
» (20%) |
. |
|
|
: |
|
, |
|
, |
|
|
, |
« |
». |
|
. |
|
|
|
|
|
|
|
, |
. |
|
, |
« |
», |
|
||
|
|
|
||
. |
|
|
|
|
, |
|
, |
- |
, |
, |
, – |
ё |
|
|
|
|
« |
|
». |
|
, |
|
|
, |
. |
|
|
|
|
|
|
|
, |
|
ё |
, |
, |
|
|
|
|
|||
. |
( |
|
, |
|
|
|
|
||
|
), |
, |
|
|
|
|
|
|
|
, |
|
. |
ё |
, |
|
. |
, |
|
, |
|
. |
|
|
|
|
, |
|
- |
|
– |
|
|
100% |
|
|
, |
. |
||
|
|
|
||
|
, |
|
|
|
. |
|
|
|
ё |
|
, |
ё |
. |
|
|
|
87
|
, |
, |
|
|
|
|
; |
|
|
|
|
, |
|
|
, |
||
|
|
|
|
|
|
. |
||
|
|
, |
|
, |
|
|
|
|
|
|
|
|
|
|
|
||
|
|
- |
|
|
|
|
|
|
|
ё |
. |
|
|
, |
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
, |
|
: |
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
. |
|
|
|
: |
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
1. |
, . . |
|
|
|
|
: |
|
|
[ |
] / . . |
. |
.: |
, 2015. 320 . |
|
|
|
|
2. |
, |
. . |
|
PR- |
[ |
] / |
. |
, . |
|
. |
/ |
: |
, 2013. 189 . |
|
|
|
|
3. |
, . . |
|
|
[ |
] |
/ . . |
// |
|
|
, . |
. 2003. № 4. |
. 68–69. |
|
[ |
] / . |
, |
|
4. |
|
|
|
|
||||
. |
. |
.: |
, 2011. 94 . |
|
|
|
|
|
5. |
, . . |
|
|
|
|
[ |
] / . . |
|
|
. |
.: |
- |
, 2009. 503 . |
|
|
|
|
88
070:654.197 / |
76.032 |
. .
«
»
. ,
|
( |
« |
») |
|
|
. |
|
« |
» |
|
|
|
||
1957–1991- |
., |
|
« |
», |
|
, |
|
, |
|
|
|
|
|
|
|
« |
. |
» |
|
|
- |
|
|
|
|
: |
|
, |
|
, |
|
|
. |
|
A.A. Efimova
FSBEI HE “Murmansk Arctic State University”
Murmansk, Russia
REGIONAL DEVELOPMENT
OF THE CONCEPT OF TELEVISION BROADCASTING (ON THE EXAMPLE OF TV AND RADIO BROADCASTING COMPANY “MURMAN”)
Abstract. The article discusses the features of the concept of the State Television and Radio Broadcasting Company “Murman” for the period of 1957–1991-ies. We also consider the “the concept of the media”, consider the features of regional television, analyzes assumptions, reasons and effect of the transformation of regional television broadcasting on the example of “Murman” during radical social and political reforms.
Key words: the concept of regional broadcasting, media concentration, transformation of regional broadcasting.
XX .
1,
1 |
. . |
( |
|
|
). ., 2012. . 31.
89
|
I |
|
|
. |
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
||
|
|
( |
, |
) |
, |
»1. |
« |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
« |
» |
– |
|
, |
|
|
|
|
|
|
. |
. |
|
« |
|
|
|
|
|
|
|
|
||
|
» |
, |
|
|
, |
|
|
, |
, |
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
, |
|
, |
|
|
|
|
|
. |
|
, |
|
, |
|
|
|
|
|
|
||
|
( |
|
) |
|
|
( |
) |
. |
|
|
|
|
|
|
|||||
|
. |
, |
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
« |
» |
|
– |
|
|
|
. |
|
|
|
6 |
|
1957 . |
|
|
– |
|
|
|
. |
|
|
|
|
|
|||
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
, |
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
. |
|
|
, |
|
|
|
|
|
|
|
, |
|
|
|
|
||
|
|
|
|
|
|
|
, |
|
|
|
|
|
|
, |
|
- |
|
- |
|
|
- |
|
|
|
|
|
|
|
|
|
|
|
|
. |
|
|
|
|
|
|
|
|
|
|
( |
|
|
|
- |
1 |
. . |
|
|
|
|
|
|
||
|
|
|
|
|
|
|
|
|
|
|
|
|
|
). |
|
, 2014. |
. 51. |
|
|
|
|
|
|
|
90 |
|
|
|
|