- •Предисловие
- •Read the article and choose the best answer for questions 1 – 5 below it.
- •Language focus
- •Read the text and speak on Nestle.’
- •Read and translate the text about managerial functions and roles.
- •Language focus
- •Skills: Introducing yourself
- •Giving details about your organization
- •Match the questions to the answers.
- •Main Job
- •Other tasks
- •Typical problems
- •Role play
- •Before starting a conversation, read the following:
- •Unit 2. Company culture
- •Read the text and speak on corporate values the companies can have.
- •Individualist or collectivist societies – (behavior towards the group)
- •Language focus
- •Case study
- •Student A
- •Student B
- •Problems reported by Indian employees:
- •India-Business etiquette
- •Problems reported by Swedish employees:
- •Sweden – Business etiquette
- •Read the text. Explain why company structures are necessary.
- •Functional or line structure
- •Divisional structure
- •Matrix structure
- •Language focus
- •Skills: Describing a company’s structure
- •The most common verbs for describing structures are:
- •Make up a description of a company structure you know.
- •Discuss the following questions:
- •Match the words 1 – 4 to their definitions a-n. Translate them into Russian.
- •Cisco Systems, Inc.
- •Language focus
- •Example:
- •Managing Practice
- •Read and translate the article.
- •Stage 1 Creativity / Leadership
- •Stage 2 Direction / Autonomy
- •Stage 3 Delegation / Control
- •Stage 4 Coordination / Red tape
- •Stage 5 Collaboration
- •Language focus
- •Skills: Making recommendations
- •I suggest that we should recruit people who are already employed in the sector …
- •Write recommendations using the ideas given below.
- •Management practice: Modernizing a company
- •BMW transforms its Cowley plant
- •Discussion
- •Task
- •Comprehension questions
- •Language focus
- •Skills: Job interview at a hotel
- •Read the interview and answer the questions below.
- •Answer the questions
- •Asking questions diplomatically
- •If you are an interviewer, you can begin a diplomatic question with:
- •What would you say if…. ? What / Why do you think that … ?
- •If you are an interviewee, you can begin your diplomatic question with:
- •Discuss the following questions about a job interview.
- •Case study: The Bellagio interview
- •Task
- •Read the text and be ready to speak on it.
- •Read the text and match the answers below with the questions.
- •Language focus
- •Managing practice: Top Perks
- •Answer the following questions:
- •Skills: Giving your opinion
- •Personally, I think / feel …
- •Case study: Staff turnover
- •Task
- •Main reasons given by employees for leaving:
- •Read the text and be ready to speak on it.
- •Language focus
- •While defining their missions you can use the following expressions:
- •Skills: Company’s performance
- •Describing trends in graphs and charts
- •Useful phrases (adjectives and adverbs)
- •Notes on prepositions
- •For example: Exports fell by 6%.
- •For example: It continued to rise in the early afternoon to 3412.
- •Time prepositions:
- •Complete the following sentences with prepositions and adverbs.
- •Practice:
- •Case Study: The world watch industry
- •Background
- •In 1948, the Swiss watch industry had 80% of world wide sales. By 1985 this had dropped to just 13%, with new entrants to the market, the Japanese, having taken over as market leader.
- •Management practice: A business meeting
- •Tips for effective meeting
- •During the meeting, the chairperson should:
- •Topics for discussion:
- •Steps to follow:
- •Role play A meeting
- •Background
- •Language focus
- •Case study: Breaking glass
- •Macbeth Glassware
- •Identify strengths, weaknesses, opportunities and threats of the company.
- •Key expressions you can use when you suggest something or recommend:
- •Unit 10
- •Customer Relationship Management (CRM)
- •From satisfaction to loyalty
- •Answer the following questions.
- •Language focus
- •Case study
- •Useful language
- •Expressing causes
- •Wordlist
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e)UPS has one of the most diverse workforce of any company in the nation. One third of its US workforce of 290,000 is made up of African-Americans, Hispanic-Americans, Asian-Americans and other minorities.
f)UPS developed the reusable express envelope, made of 100% recycled fibre. We also carry out research into alternative fuels, and currently UPS has the largest fleet of compressed natural gas (CNG) vehicles in the United States.
7.Read the extracts which describe the mission of the four companies and decide which companies they refer to.
Greenpeace BMW Apple Red Cross
1.To help people transform the way they work, learn, and communicate by providing exceptional personal computing products and customer services.
2.To promote brand values and customer service above all else.
3.To protect life and health and to ensure respect for the human being. To promote mutual understanding, friendship, and cooperation, and lasting peace amongst all people.
5. To further public understanding in world ecology and the natural environment. This includes looking at the effects of human activity on the natural environment, conducting research and making the results available to the public, and relieving sickness or suffering of people and animals as a result of changes in their natural environment.
8. Choose an organization you know well, such as your academy, or any other business and using the examples above as a guide, produce a mission / vision statement.
While defining their missions you can use the following expressions:
-invest in ….
-believe in….
-have a reputation for ….
-be committed to ….
-be well known for….
-be proud of …..
eg. The company is well-known for contributing to protecting the environment. The company has invested a lot in supporting different charity programmes. The company is committed to taking care of disabled people.
Note: When a verb follows a dependent preposition, it takes the –ing form.
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Skills: Company’s performance
Describing trends in graphs and charts
up / noun/ |
an increase; a rise; an improvement; a growth; |
|
/ verb / |
to increase; to rise; to improve; to grow; to go up; to take off; |
|
|
to shoot up; to peak; to reach a peak; |
|
down /noun / |
a fall; a drop; a decline; |
|
/ verb / |
to fall; to drop; to decline; to go down; to fall off; to reach a low |
peak;
no change to remain stable; to level off; to stay at the same level;
key phrases to rise from 1 million pounds to 3 million pounds; to fall from 5 million pounds to 4 million pounds; to increase by 50 %; to drop by 10 %
Useful phrases (adjectives and adverbs)
(with nouns) a rapid / sharp / dramatic / substantial (increase) a slow / gradual / steady (decline)
a small / slight (drop)
(with verbs) to (increase) rapidly / sharply / dramatically / substantially / slowly etc.
to double / triple / quadruple
Notes on prepositions
We use ‘to fall by’ (with a verb) and ‘a fall of’ (with a noun)
For example: Exports fell by 6%.
Exports fell steadily, in November they stood at $400 million, a fall of 6 % a day.
We use ‘to rise to' (with a verb) and ‘a rise to’ (with a noun)
For example: It continued to rise in the early afternoon to 3412.
Time prepositions:
at the end of the month
at the beginning of the week between … and
until 2001 over 5 years in January
Complete the following sentences with prepositions and adverbs.
1.___ January 2006, sales stood at $900 million.
2.___ the next 12 months they rose ___ $1000 million.
3.But ___ 2008 they dropped ___ to $700 million.
4.They remained at this level ___ the end of 2010.
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5.___ 2011 ___ 2013 they increased ___ and reached a ___ of $1200 million.
6.In 2014 they continued to rise, but ___ the end ___ the year sales dropped
___ and stood at the point of $1150 million.
Practice:
Use the following expressions to describe the performance of the Enron share price 1991 – 2001.
fluctuated mildly |
a sharp increase |
reached a peak of |
rose steadily |
dropped slightly to |
a dramatic and sudden fall |
|
Case Study: The world watch industry
Background
In 1948, the Swiss watch industry had 80% of world wide sales. By 1985 this had dropped to just 13%, with new entrants to the market, the Japanese, having taken over as market leader.
The Swiss had failed to recognize the shift in consumer demand towards cheaper, electronic rather than mechanical watches. By adopting new manufacturing technologies and positioning themselves in a competitive cost position, the Japanese had established themselves in the increasingly important American and Asian markets.
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The fight-back by the Swiss watch industry focused on product innovation and design, high volume sales and aggressive marketing, mostly in the USA, where Swatch’s diversification program aimed at making the company a total fashion enterprise. The Swatch, a blend of Swiss and watch, launched as a response to Japanese competition, is now a classic case study in strategic marketing.
Describe the situation with the Swiss watch industry answering the following questions.
1.What factors made the Swiss watch industry to reconsider its position on the world market?
2.What were the reasons for the Swiss’s failure on the world market?
3.What strategies were carried out by the Japanese to take the world market over?
4.What strategies were used by the Swiss watch industry in their fight-back with the Japanese?
5.What was their aim?
6.What is the Swatch?
7.Why is the Swatch a classic case study in strategic marketing now?
Management practice: A business meeting
1.Read the following statements and decide whether you agree or disagree with them. Say why. Then compare your opinions.
2.Every meeting should have an agenda (повестка собрания).
3.The agenda should be circulated in advance (заранее).
4.The chairperson is responsible for the success of a meeting.
5.In every meeting, there should be someone taking the minutes (вести протокол).
6.At the end of meetings, the participants should agree on a list of action points.
7.All meetings should be for a fixed length of time.
8.If people are going to attend meetings, they should always prepare beforehand.
9.Everyone should have a chance to speak at meetings.
Tips for effective meeting
During the meeting, the chairperson should:
Tell a speaker to keep to the topic.
Clarify the meaning.
Encourage someone to say more.
Summarize.
Ask someone to contribute.
Stop one speaker so that another person can speak.