- •Vocabulary
- •Investigation
- •Texts for written translation Text 1 Crime and Punishment
- •Text 2 Defiant Khodorkovsky denies all charges
- •Text 3 Ирония судьбы
- •Text 5 Война ведь
- •Text 6 When age is just a number
- •Text 7 Еще раз о правосудии
- •Text 8 Hijacked Jets Destroy Twin Towers and Hit Pentagon
- •Text 9 Трагедия в церкви
- •Text 10 Down with the Death Penalty
- •Texts for sight translation Text 1 Kholodov Appeal Rejected
- •Text 2 Human trafficking and slave trade
- •Text 3 Attorney jailed in Spanish probe
- •Text 4 Too immature for the death penalty?
- •Text 5 An end to killing kids
- •Vocabulary
- •Texts for written translation Text 1 Russian Television in the era of managed media
- •Text 2 The golden years
- •Text 3 The nineties
- •Text 4 Today
- •Text 6 San Francisco center keeps muckraking alive
- •Text 7 The center for investigative reporting
- •Text 8 Новый жанр публицистики
- •Text 9 When Love Backfires
- •Texts for sight translation Text 1 Overview
- •Text 2 To join the elite it’s tv that counts
- •Text 3 Sweden Pushes Ban on Children’s Ads
- •Texts for written translation Text 1 The age of genes
- •Text 2 Heart disease: an alternative to transplant
- •Text 3 Dispute over Stem Cells: a Timeline
- •Text 4 Встречают по уму
- •Text 5 The New Role of Microbes in Bio-Fuel Production
- •Text 6 Scientists Build a Custom Chromosome
- •Text 7 Scientists Revisit Power from Potatoes
- •Text 8 New Earth-Size Planet Found
- •Text 9 Плутон в первом приближении
- •Text 10 Genetically engineered prize fish cause concern
- •Texts for sight translation Text 1
- •Text 2 Briton, Japanese Share Nobel Prize for Medicine
- •Text 3 Google Plans New Solar Mirror Technology
- •References
Text 3 Sweden Pushes Ban on Children’s Ads
When kids in Sweden watch the Pokemon cartoon series, they don’t hear the jingle that everywhere else in the world ends each show: “Gotta catch ’em all.” The country’s consumer ombudsman deemed it stealth advertising, ruling that the tune is a surreptitious plug for Pokemon playing cards.
That’s illegal on Swedish television. In fact, Stockholm has prohibited all TV advertising aimed at children under the age of 12 since 1991, so the ruling wasn’t all that radical. What alarms advertisers and broadcasters is that Sweden wants the rest of Europe to follow its lead.
Sweden’s Radio and TV Act has banned ads directed at kids from the first day that commercial television was allowed in the country on July 1, 1991. The ban was based on research that indicates children can’t fully distinguish between advertising and programming until about age 10.
Broadcasters argue that the revenue generated in the EU every year by TV ads for children's products – between 670 million euros and 1 billion euros – is essential for the creation of quality children's programming. European governments have been pushing television stations to produce more of their own shows, to reduce the amount of American-made content that fills up TV schedules, but for-profit station owners say that without sufficient ad revenue, only fee-supported broadcasters will be able to even try to do so. (The Wall Street Journal, by Brandon Mitchener) [3]
SCIENCE
General vocabulary
adapt
analyze
appropriate
artificial intelligence
assessment
astrophysics astronomy atom
biochemistry biology botany
characteristic
classify
conclusion
condition
conduct
contribute
chemical chemistry
cloning
datum (data)
decay
determine
diagram
drawback
diffusion
elaborate
enable
estimating
evolution
exceed
external
experiment
genetic engineering
genetically-modified organisms (GMOs)
genetics
geology geophysics
germinate
hypothesis
homeostasis
indicate
internal
investigate
inference
lab (laboratory)
matter measure
metabolism microbiology microscope molecule observe observatory
occur (occurrence)
osmosis
paleontology particle phenomenon (phenomena)
physics
placebo
preserve
proof
radiology research
respond
reverse
seismology
side effect
simplify
telescope test tube theory
transgenic
variable
Life science
DNA
IVF
cell
tissue
organ
organism
multicellular
microorganism
bacterium (bacteria)
nucleus
fungi
reproduction
conception
miscarriage
gamete (egg or sperm)
embryo
heredity
infertility (sterility)
gene
chromosome
genome sequence
uterus/ womb
test-tube child
clinical trial
stem cells
inner organs: pancreas/ lungs/ kidney/ liver
bone marrow
tumor
benign/ malignant
contagious/ catching disease
blood transfusion
transplantation
donor/ recipient
rejection
immunity
agent of disease
failing heart
hereditary disease
ward
mutability
inoculation
a neuron
melatonin
vascular system
digestive system
Earth and Space science
astrophysics astronomy
soil
minerals lithosphere
crust
mantle
core
erosion
hydrosphere
water cycle
precipitation
evaporation
condensation
troposphere
stratosphere
mesosphere
thermosphere
fossils
alternative/renewable sources of energy
biofuel
asteroid
comet
solar system
orbit
rotation
revolution
eclipse
gravity
constellation
extraterrestrial civilization
UFO