Marketing_L5(2013)

Brand Development

Brand Development Strategies

•  Line extension

Extending an exis&ng brand name to new forms, colors, sizes, ingredients, or flavors of an exis&ng product category.

•  Brand extension

Extending an exis&ng brand name to new product categories.

P&G has leveraged the strength of its Mr. Clean brand

to launch new lines, including Mr. Clean– branded car washes.

Mul5 brands

New Brands

Group work:

Create a list of 2013 New Brand names!

Thank you for your aOen&on!