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МИНИСТЕРСТВО ОБРАЗОВАНИЯ И НАУКИ РОССИЙСКОЙ ФЕДЕРАЦИИ

федеральное государственное бюджетное образовательное учреждение высшего образования

УЛЬЯНОВСКИЙГОСУДАРСТВЕННЫЙТЕХНИЧЕСКИЙУНИВЕРСИТЕТ

INS and OUTS

of PR

EXTRA READING

Part II

УЧЕБНОЕ ПОСОБИЕ

по английскому языку для студентов старших курсов направления

«Реклама и связи с общественностью»

Составитель Ю. А. Плужникова

Ульяновск

УлГТУ

2018

УДК 802(075)

ББК 81.2Англ я7

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Рецензенты:

Кафедра английского языка для профессиональной деятельности Ульяновского государственного университета (зав. кафедрой, кандидат технических наук, доцент Наталья Александровна Крашенинникова)

Кандидат филологических наук, доцент кафедры английского языка Ульяновского государственного педагогического университета им. И. Н. Ульянова Юлия Анатольевна Лобина.

Утверждено редакционно-издательским советом университета в качестве учебного пособия

Ins and Outs of PR. Extra Reading. In II Parts : учебное

И69 пособие по английскому языку для студентов старших курсов направления «Реклама и связи с общественностью» / сост.: Ю. А. Плужникова. – Ульяновск: УлГТУ, 2018. –

ISBN 978-5-9795-1813-8

Part II : учебное пособие / сост. Ю.А. Плужникова. – Ульяновск :

УлГТУ, 2018. – 146 с.

ISBN 978-5-9795-1815-2

Пособие составлено в соответствии с программой курса английского языка для гуманитарных специальностей для высшей школы. Данное пособие состоит из 5 частей и приложения; построено на материале аутентичных текстов, направленных на развитие навыков самостоятельного анализа профессиональной зарубежной литературы и работу с PR-текстами на английском языке.

Учебное пособие «Ins and outs of PR. Extra reading. Part II» предназначено для студентов старших курсов, обучающихся по направлению 42.03.01 «Реклама и связи с общественностью».

Работа выполнена на кафедре «Иностранные языки» Ульяновского государственного технического университета.

Печатается в авторской редакции.

Tips for practicing ………………………………………………… 36

Text 1

How to be more creative: 3 strategies you can use everyday……….. 37

Text 4

How to be confident in meetings (Hint: it’s what you say) ….……... 46

Text 5

Tools for a successful blog …………………………………………. 48

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Text 6

10 steps to creating a successful Public Relations plan …………….. 51

Text 7

10 interview skills that will help you get hired ……………………... 54

Text 8

Tips for avoiding PR mistakes ……………………………………… 58

Text 9

5 tips for better public speaking ……………………………………. 61 How to become a pro ……………………………………………… 63

Text 1

Get schooled in Public Relations: how to talk pr like a pro ………… 64

Text 2

How to spot fake news like a pro …………………………………… 67

Text 3

The science of interest: what makes us care ……………………….. 69

Text 4

This is why your email pitches aren’t working …………………….. 71

Text 5

How artificial intelligence will change Public Relations …………… 73

Text 6

How to run a successful PR event just like the pros ……………….. 76

Text 1

How to ace your job interview and get the job …………………….. 83

Text 2

What it takes to be a PR person ……………………………………. 89

Text 3

Public Relations specialist …………………………………………. 93

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INTRODUCTION

Ins and Outs of PR. Extra Reading was designed with two sorts of students in mind – firstly, those studying PR and Communications who

wish to improve their overall commandVAof the language, and, secondly, any students who want to perfect their professional skills in English.

It can be used at home as a self-study book for mastering English words of art and work features of PR field.

This book has the aim to familiarise students with valuable experience of successful PR practitioners and business owners giving advice to graduates and those who just start their careers in Public Relations and Communications. All the guidelines and tips are based on many years’ experience in the industry.

The book is divided into five parts either of which contains authentic texts presenting practical pieces of advice for starting one’s career, becoming more skillful and professional in the business as well as introducing trends altering the sphere of PR.

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TEXT 1

Job Interview Tips for Recent College Grads

When you’re a recent college graduate interviewing can be a challenge, especially if you haven’t interviewed much. That’s especially true when you’re interviewing for entry level jobs because, in general, it’s a level playing field with all candidates having the same basic qualifications.

However, there are ways to prepare for an interview so you can stand out from the crowd of entry-level candidates and make the best impression on the interviewer.

The more you prepare – by practicing your interview skills, researching the company, being able to show why you’re qualified, and by following up after the interview – the better chance you’ll get at securing a second interview and a job offer.

Here are tips for acing an interview for college students and recent graduates from Mike Profita, director of career services at Skidmore College for 25 years and college career expert.

Top College Grad Job Interview Tips

Analyze Your Target Job. What skills, knowledge, and personal qualities are required by the employer and are critical for success in that role? Do you have the skill set the employer is seeking or, at the least, are you a close match for the job? Here’s how to match your qualifications to the job.

Make a List of Your Key Assets. Be prepared to share 7 – 10 key assets, like skills, course projects, experiences, personal qualities, and knowledge bases, which will enable you to make a solid contribution in that role if you were to be hired.

Share Examples. For each of those assets be prepared to share an example or anecdote which shows how you used that strength to complete an academic project or successfully carry out a work or co-curricular role. Sharing

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“real life” examples will help you show the interviewer that you’re qualified for the position.

Show Enthusiasm. Be ready to articulate why you are interested in the target job / organization, how it relates to your goals. Show enthusiasm during the interview for the job. Try to stay positive during the interview, even if you’re stressed and nervous.

Practice Interviewing. Review common interview questions and think about how you would respond. Practice your responses with advisers and

use the interview preparation modules offered by the career office at your college. The more you practice, the more comfortable you’ll be during job interviews.

Conduct Informational Interviews. Conduct informational interviews with college alumni who work in your target field. Find out key trends and what it takes to be a success.

Research the Company. Research your target organization. Learn about their challenges and accomplishments. Read the press releases on their website. Look for articles in the business press evaluating the progress of the organization. Search Google and social media for news about the organization.

Pay Attention to Your Body Language. During the interview watch your body language: shake hands firmly, make eye contact as you articulate your points, and sit up straight.

Listen to the Interview Questions. Listen carefully before you respond to questions, ask for clarification if you are uncertain about the focus of a query. It’s fine to take a few moments to frame your response.

Be Ready to Ask Questions. Be prepared to ask questions about the job that reflect your genuine interest and build on the research you have done about the position. Review this list of the best questions to ask during a job

interview.

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Summarize Why the Job is a Fit. Towards the end of the interview if

you are still interested in the job, let the recruiter know that you think the job is an excellent fit (summarize briefly why) and that you are highly interested.

Don’t Forget to Say Thank You. Make sure you get the contact information for your interviewer and send a follow-up email or letter as soon as possible after the meeting. In addition to thanking them, reference anything which they said that enhanced your interest and briefly summarize why you think the job is an excellent match.

It’s Fine to Follow Up. If you don’t hear back right away, it’s appropriate to follow up on the status of your application by phone or via email. Here’s the best way to send a follow up email or make a phone call to see if you’re still in contention for the job.

By Alison Doyle (https://www.thebalance.com/job-interview- tips-for-recent-college-grads-2059835)

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