Russian Presidential Academy of National Economy and Public Administration

Introduction

I chose this topic because:

1.Promotion is an important aspect of any business or organization. I want to know why is promotion primary?

2.What forms of promotion obtain?

Glossary

1.Primary (adj.) - most important

2.Obtain (v.) - to get something

The Value of Promotion

Promotion plays a significant role in creating brand awareness, increasing sales, and gaining customer loyalty. In conditions of huge competition, only effective promotion strategies based on the use of combinations of several tools at once will help to attract and retain consumers.

Glossary

1.Significant (adj.) - important or noticeable

2.Retain (v.) - to continue to keep something

Forms of Promotion

Promotion can take many forms, including advertising, sales promotion, public relations, and personal selling. One of the most effective forms of promotion is advertising. With the advent of the internet and social media, businesses now have access to a vast array of advertising platforms to reach their target audience. Companies can advertise their products or services through search engines, social media platforms, or display ads on various websites. Additionally, businesses can use sales promotions to attract new customers or encourage repeat purchases.

Glossary

1.Vast (adj.) - extremely big

2.Engine (n.) - the part of a vehicle that uses energy from oil, electricity, or steam to make it move

Conclusion

In conclusion, I would like to say that promotion is chief because it helps to increase sales and brand awareness, and the most effective form of promotion is advertising.

Glossary

1.Сhief (adj.) - most important

2.Awareness (n.) - the mental state of knowing about something