Топики 1 курс / Топик Purpose of advertising

Purpose of advertising. Advertising media and methods.

Advertising is very important nowadays for many companies. It can help them to promote products or services and to reach high financially success. Advertising can be realised in different ways, but the most important ways are advertising media and advertising methods.

Firstly, I want to say a little bit about advertising media. Advertising media is an area, where company can promote its products. Some advertising medias are directories, commercials, press, internet and many others. One of the most efficient media, but, probably, the most expensive is commercial. For example, several famous companies have commercials during National Football League Super Bowl 51 last week, when more than 200 million people all around the world watched this game. Price of every 30-second commercial was more than 5 million dollars.

Secondly, let’s talk about advertising methods. It is a way how companies promote their product. Some of them are different exhibitions, leaflets, sponsorships, celebrity endorsements and others. Often the most profitable methods are sponsorship and celebrity endorsement. For example, company Nike combined these two methods and created snicker brand Air Jordan. They signed a sponsorship contract with famous basketball player Michael Jordan in 1984 and created personal snickers to him. Michael wore these snickers during games and promote them. After this, these snickers were selling a lot and Nike had great financially success, so they started to manufactured new snickers and still do it nowadays, because Air Jordan snickers is extremely popular. Nowadays Nike continue to develop these method of advertising and signs contracts with such basketball stars, like Kevin Durant, Lebron James, Kyrie Irving and others.

In conclusion, to sum it up, I want to say, that any big and successful company needs to have excellent advertising strategy and advertising campaign, because it really can help company to communicate with its customers, to understand their needs and to have high sales.