Топики 1 курс / Successful advertising campaign
.docx«Successful advertising campaign»
Hello, everyone. First of all, let me thank you all for coming here today. Let me introduce myself. I’m Dmitriy Krasnoschyokov and I’m studying at 1st faculty at group E-1605. As you see on the screen, my topic today is “Successful advertising campaign».
To start I want to say, that advertising campaign is very important for advertising nowadays. If companies have consistent and attention-grabbing advertising campaign, they will get the attention of the consumer. Advertising campaigns are usually realised in 4 stages.
First stage is a Discussion with clients. You should get to know all information about company or brand; you get to know what is budget of the company for the advertising campaign and other business objectives.
Second stage is a Research stage. On that stage you should observe the target audience, get to know them through qualitative research. You should get to know, for example, what is the age, gender and priorities of the target audience.
Third stage is a developing a creative brief. You should discuss idea with your creative partners, discuss the communication idea with your clients and then go back to your target audience.
Fourth and the final stage is making the communication campaign. You should use all researches to track how is your advertising campaign working.
To sum it up, I want to say, that combination of all of these stages will lead adverting campaign to success. Therefore, if company want to have high sales and want to reach financially success, they should follow all of these 4 stages of advertising.