Учебное пособие 1838

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

-hodonyms (street names);

-urbonyms (names of urban (inner-city) objects);

-dromonyms (names of communication lines);

-horonyms (names of administrative units, countries).

The expression of the lexical equivalent of the group of toponyms thematically related to the novel "Zheltukhin" main characters’ images is presented clearly in table 1.

Table 1.

The lexical equivalent of the toponyms group of the novel "Zheltukhin"

The total number of identified toponyms of the mentioned subject is 138 lexical units.

The group of toponyms associated with the Leon’s image is represented by 29 lexical units: Prague, East, Kampa, Vltava, Cyprus, St. Mikulas Cathedral, Mala Strana, Santa Maria della Salute Cathedral, Grand Canal, Dorsoduro island, Venice, Rome, Paris, Florence, Petersburg, Jerusalem, Bastille, Europe, Gritti Palace, Jum Island, Andaman Sea, Thailand, Karlskirche, Odessa, Starokonny, Moscow, Column Hall of the House of Unions, Scopus, Adassa Hospital. For example, "And detached, nondescript and formidable - and as hot as red pepper in the throat - Jerusalem" [1 *, p. 149].

The vocabulary of this thematic group consists of:

-oikonyms (astionyms), for example, Prague, Venice, Rome, Paris, Florence, St. Petersburg, Jerusalem, Odessa, Moscow; the total number of units is 9;

-by oronyms, for example, Scopus, the total number of units is 1;

-hydronyms, for example, Kampa, Vltava, Andaman Sea, Grand Canal; total number of units - 4; within this group of toponyms the following subgroups have been identified: potomonyms (Kampa, Vltava, Grand Canal), the total number of units is 3; Pelagonyms (Andaman Sea), the total number of units - 1;

-Hodonyms Mala Strana, Starokonny; total number of units - 2;

-Urbonyms, for example, St. Mikulas Cathedral, Cathedral of Santa Maria della Salute, Bastille, Gritti Palace, Karlskirche, Column Hall of the House of Unions, Adassa Hospital; the total number of units is 7;

-horonyms, for example, Cyprus, Europe, Thailand, East, Dorsoduro Island, Jum island; the total number of units is 6.

The expression of the lexical equivalent of the group of toponyms associated with the

84

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

image of Leon is presented in Table 2.

The image of Leon (the main character) is associated with the most extensive in its geographical scope component of the novel "Zheltukhin", represented by toponyms. This is due to the peculiarities of his occupation and life path in general. Не was born in the Soviet Union in the city of Odessa and lived there during childhood, which is associated with a number of lexical units. Then he moved to Israel, to the city of Jerusalem, where a new quite long stage of his life began. This period was rich in terms of emotional and general maturation, related to army service, meeting new people, acquaintances, which played a decisive role in his life. Then there was Russia again, where Leon received a higher musical education and returned in a professional sense to his origins, to what always attracted and fascinated him – music. Earlier music lessons had been stopped by him with heavy heart because of difficult financial situation in the family. Leon's yearning for singing confirmed his belonging to the musically gifted Etinger clan: "The power of musical sounds over the boy was astounding, paralyzing" [1*, p. 441], and the unusual voice became a pass to the world of great musical works in as a soloist, guest vocalist, whose contracts had been signed for a long time ahead, which was applauded by grateful listeners in many parts of the world…»

The group of toponyms associated with the Aya’s image is represented by 45 lexical units: Almaty, Zeleny Market, Kablukova Street, Abaya Street, Bolshaya Almatinka, Alatau, Jambula Street, Dynamo Stadium, Medeo, Jum Island, Andaman Sea, Thailand, Soho, New Cross Gate, London, Asia, Vietnam, Cambodia, Laos, Krabi, Koh Lanta, Vienna, Europe, Is- syk-Kul, Almaty Gorge, Turgen, Big Almaty Lake, Chimbulak, Botanical Garden, Park of Twenty-eight Panfilov Heroes, Palace of Pioneers, Berezovsky Street, Flea Market, Ryskunov Cemetery, Bishkek Dordoi, Rakhat, Al-Farabi, Bolashak, Europe (market), Barys-3, Abylkhan Kasteev State Museum of Art, Rome, San Maritano hospital, Kazakhstan, Kok-Tyube. For example, “She adored many days of hiking with her classmates. In the summer they travelled to

Issyk-Kul through the Almaty Gorge, or to Turgen, or to Big Almaty Lake - glacial, icy, smoky blue like a diamond” [1 *, p. 286].

The vocabulary of this thematic group consists of:

-oikonyms, for example, Almaty, London, Turgen, Chimbulak, Vienna, Rome; the total number of units is 6; within this group of toponyms, the following subgroups have been identified: astionyms (London, Almaty, Vienna, Rome), the total number of units is 4; comonyms (Turgen, Chimbulak), the total number of units is 2;

-oronims, for example, Alatau, Almaty Gorge, Kok-Tyube; the total number of units is

3;

-hydronyms, for example, Bolshaya Almatinka, Issyk-Kul, Big Almaty Lake, Andaman Sea; the total number of units is 4; within this group of toponyms, the following subgroups

85

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

have been identified: potonyms (Big Almaty), the total number of units is 1; pelagonyms (Andaman Sea), the total number of units is 1; limnonyms (Issyk-Kul, Big Almaty Lake), the total number of units is 2;

-hodonims, for example, Zeleny Market, Kablukova Street, Abay Street, Dzhambula Street, Berezovsky Street, Flea Market, Al-Farabi, Bolashak, Europe (market), Barys-3; the total number of units is 10;

-urbonyms, for example, Dynamo Stadium, Bishkek Dordoi, Rakhat, Medeo, Soho, New Cross Gate, Botanical Garden, Park of Twenty-eight Panfilov Heroes, Palace of Pioneers, Ryskunov Cemetery, Abylkhan Kasteyev State Museum of Art, "San Maritano" hospital; the total number of units is 12;

-horonyms, for example, Asia, Laos, Kazakhstan, Jum Island, Thailand, Vietnam, Cambodia, Krabi, Koh Lanta, Europe; the total number of units is 10.

The expression of the lexical equivalent in the toponyms group associated with the image of Aya is presented in Table 3.

The Aya's life path, including geographical terms, is a special component that is associated with a great family secret. The author introduces us to the story of Aya’s birth, tragic and difficult, when her mother died during childbirth, her relatives, the grandmother, who neither

Aya’s father nor the girl herself had ever seen. The woman’s image was created from some context fragments, from fragments of phrases and characters’ recollections. She was mentally ill, and an unknown force was driving her out of the house, so at some point she simply disappeared, deleted from the family life. Perhaps Aya inherited some predisposition to constantly change her location, she could disappear for some time without warning. Later, another family secret accidentally discovered by Aya was added to this psychological portrait. She had known about the crimes of her accidentally acquired foreign relative. Her way of life was the line of constant dotted movement. She travelled light, without any logic, as if confusing her foot stamps on the vast world map.

The group of toponyms associated with the Nikolay Kablukov (Zverolov) image is represented by 17 lexical units: Kharkov, Russian Empire, Yushta, Tashkent, Almaty, Institute of Fruit Growing and Viticulture, Zeleny Market, Kablukova Street, Abaya Street, Bolshaya Almatinka, Alatau, Salar, Tatarka, Malaya Stanitsa, Moscow, Turksib, Turkestan. For example, "Actually, his name was Nikolai Konstantinovich Kablukov, and he was born in 1986 in Kharkov" [1 *, p. fifteen].

The vocabulary of this thematic group consists of:

- oikonyms, for example, Kharkov, Tashkent, Malaya Stanitsa, Almaty, Yushta, Mos-

86

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

cow; the total number of units is 6; within this group the following subgroups have been identified: astionyms (Kharkov, Tashkent, Alma-Ata, Moscow), the total number of units is 4; comonyms (Malaya Stanitsa, Yushta), the total number of units is 2;

-oronims, for example, Alatau; total number of units - 1;

-hydronyms, for example, Salar, Bolshaya Almatinka; the total number of units is 2;

-hodonyms, Zeleny Market, Kablukova Street, Tatarka, Abay Street; the total number of units is 4;

-urbonyms, for example, Institute of Fruit Growing and Viticulture; the total number of units is 1;

-horonyms, for example, Turkestan, the Russian Empire; the total number of units is 2;

-dromonyms, for example, Turksib; the total number of units is 1.

The expression of the lexical equivalent in the toponyms group associated with the Nikolay Kablukov’s image is presented in Table 4.

Table 4.

Group of toponyms associated with the Nikolai Kablukov’s image

The Nikolai Kablukov’s image is one of the brightest ones in the novel "Zheltukhin".

He was a descendant of a gypsy Prokhorovy-Maryiny-Sereginy family. His youth took place in revolutionary times when the world belonged to romantics and adventurers, the people who had a rather dark past and often completely obscure future. Aya's relative combined in himself all these characteristics. His whole life is a road. He executed "special assignments" travelling all over the Russian Empire and then the Soviet Union, having settled at the end of life in the sister’s house in the suburb of Almaty. His life path is unusual. The variety of occupations gives us an idea of him as a person with great potential. For example, he was engaged in catching animals for menageries (hence his nickname Zverolov (Zookeeper)). Also he pursued an unusual hobby - he kept the canaries at home and taught them singing by special methods.

Speaking about this character, one cannot ignore his magnetic influence on women. Kablukov’s life was continuously accompanied by love affairs, one of which, so unusual from all points of view for an adult man, he always recalled, often feeling sorry and crying when he heard Oginsky’s “Polonaise”. Women loved Zverolov. The last of them, much younger than him, could not survive the death of her beloved, old enough to be her father, and left after him, hanging herself in the garden.

The group of toponyms associated with the Esther Etinger’s image (Young Lady, Eska) is represented by 47 lexical units: Women’s Grammar School number two, Staroportfrankovskaya street, Torgovaya street, Krasny lane, Hall of Noble Assembly, Dvoryanskaya street, Odessa, Imperial Music Society, Russian Theater, City Public Hall, Royal Academy of Music and Performing Arts, Deribasovskaya, Kertnerstrasse, Lanzheronovskaya, Rishelievskaya, Bolshaya Arnautskaya, Central Committee of the Komsomol of Ukraine,

87

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

Hofburg district, Bristol Hotel, Barmherzig Bruder Hospital, Vienna, New Jewish cemetery, Italian street, Bosphorus, Dunin cottage, Arcadia, Primorsky boulevard, Railway department, Privoz, Alexander Park, Kuyalnitsky estuary, Siberia, The Urals, Far East, Kineshma, Tambov, Leningrad region , Kirov, Moscow, Kirov street, Dniester, Torzhok, Big Fountain, Hadzhibey estuary, Langeron, Jerusalem, Palestine. For example, "Eska was in Kirov with that crazy couple when the war started" [1 *, p. 175].

The vocabulary of this thematic group consists of:

-oikonyms, for example, Odessa, Vienna, Kirov, Moscow, Tambov, Jerusalem, Torzhok, Kineshma; the total number of units is 8;

-hydronyms, for example, Bosphorus, Dniester, the total number of units is 2;

-hodonyms, for example, Staroportfrankovskaya street, Torgovaya street, Krasny lane, Kirovskaya street, Dvoryanskaya street, Deribasovskaya, Kertnerstrasse, Lanzheronovskaya, Rishelievskaya, Bolshaya Arnautskaya, Hofburg district, Italianskaya street, Dunin cottage, Arcadia, Primorsky boulevard, Primorsky boulevard, Railway Administration, Alexander Park, Kuyalnitsky estuary, Big Fountain, Hadzhibey estuary, Langeron; the total number of units is 22;

-urbonyms, for example, Women's Grammar School number two, Russian Theater, New Jewish Cemetery, Hall of Noble Assembly, Imperial Music Society, City Public Hall, Royal Academy of Music and Performing Arts, Central Committee of the Komsomol of Ukraine, Bristol hotel, Barmherzig Bruder hospital; the total number of units is 10;

-horonyms, for example, Siberia, the Urals, Far East, Palestine, Leningrad region; the total number of units is 5.

The expression of the lexical equivalent in the toponyms group associated with the Esther Etinger’s image is presented in Table 5.

Table 5.

Group of toponyms associated with the Esther Etinger’s image

The Esther Etinger’s image is one of the bright female images of the novel. She lived a long and very eventful life. In different periods she was Eska, Esenka, Esfir Gavrilovna. But she always was Young Lady, as she was called by Stesha, a servant in her family, who was a little older than her young mistress. She was plain and single, but endowed with musical talent (as another representative of the Etingers musical clan). Esther Etinger changed during the lifetime. Born in a wealthy jewish family, Esther was brought up in prosperity, got a good education. Her talent was recognized by Professor Vinarsky and she was invited to Vienna to continue her musical education at the Conservatory. But she instantly lost everything with a tragic twist of fate and her further life was not at all what was expected. Strength of mind and vitality of a seemingly pampered girl helped her family to survive in the most difficult times. She made a career from a cinema pianist to a teacher. During the Great Patriotic War, she took part in concerts for soldiers, for some time she worked as an accompanist for a Spanish origin dancer, having traveled with her the entire Soviet Union. Toward the close of her life, Esther Etinger moved to Israel, where she rested in peace.

The geography of her life path is so dear to her heart Odessa, Vienna (so fleetingly), the

88

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

entire Soviet Union, frontline roads, Jerusalem ... A broken life line drawn by fate.

Conclusion

Thus, on the basis of the analysis it can be argued that the thematic groups of toponyms

“Leon” / “Aya”, “Nikolai Kablukov (Zverolov)” / “Esther Etinger (Young Lady, Eska)” of the D.I. Rubina’s novel “Zheltukhin” are represented in terms of world space coverage as follows:

Leon and Aya are the people of the world traveling, due to circumstances, all over the globe, Nikolai Kablukov and Esther Etinger are the people of mainly the former Russian Empire and the territory of the USSR. This fact causes the thematic groups of toponyms content. It can be assumed that this conceptual approach is associated with the general political and cultural systems of the periods when the main characters lived.

The toponyms of the so-called "intersection points" of Leon and Aya, Nikolai Kablukov and Esther Etinger can also be discussed.

For instance, the first symbolic “intersection point” for Leon and Aya was Vienna, where the first meeting took place. They met by chance in a restaurant, where Aya worked in place of absent waiter. The other “intersection points” the Jum Island, the Andaman Sea, and

Thailand, where the acquaintance grew into something more. The fatality of these meetings was predetermined; the higher powers pushed them to reunite forever.

Odessa, the young Lady’s hometown, became such a place for Nikolai Kablukov and Esther Etinger. Arriving in the city with a special assignment from Yasha’s brother, Zverolov experienced a completely strange double love affair. His relations with Esther were platonic and romantic, but the romance with Stesha was completely different. In memory of the affair with Esther, there was a photographic card and a lifelong emotional connection.

Based on the study, the following conclusions can be drawn:

-toponyms associated with 4 thematic groups of characters’ images are presented in the novel "Zheltukhin" by D. Rubina with 138 lexical units; within each of the thematic groups, during the analysis, subgroups had been identified by the main classification of toponyms principle;

-the most extensive in its fullness is the thematic group “Esther Etinger (Young Lady, Eska)” (47 lexical units), the least one is “Nikolai Kablukov (Zverolov)” (17 lexical units);

-in all thematic groups of tomonyms, the subgroups of oikonyms, hydronyms, hodonyms, horonyms, and urbanonyms have been identified;

-subgroups of oronyms are found only in the thematic groups “Leon”, “Aya”, “Nikolai Kablukov (Zverolov)”, dromonyms - only in the thematic group “Nikolai Kablukov (Zverolov)”.

The filling of the toponyms group related thematically to the images of the novel “Zheltukhin” main characters is presented in table 6.

Table 6. The group of toponyms associated with the novel "Zheltukhin" main characters’ images

All this confirms the hypothesis on the connection between such a classification of toponyms with the general political and cultural systems of the universe throughout the historical periods in which the author placed her characters, which largely shaped their images.

References

[1]Lingvisticheskij enciklopedicheskij slovar'. [Elektronnyj resurs]. URL: http://lingvisticheskiy-slovar.ru/description/toponimika/642 (data obrashcheniya 22.02.2019)

[2]Bagomedov M.R. Toponimiya Darga: avtoref. dis. … d. f. n. Mahachkala, 2013. – 34

s.

[3]Davletkulova L.N. Toponimy v lingvokul'turologicheskom aspekte: avtoref. dis. … k. f. n. CHelyabinsk, 2014. - 25 s.

[4]Kartavenko V.S. Stanovlenie regional'noj toponimicheskoj sistemy (Zapadnyj region

Rossii): avtoref. dis. … d. f. n. Smolensk, 2012. - 37 s.

[5]Legenkina V.I. Toponimy v mezh"yazykovom prostranstve: avtoref. dis. … k. f. n. Komsomol'sk-na-Amure, 2010. - 24 s.

[6]Minyushova O.N. Toponimy-logoepistemy v kommunikativnom prostranstve nositelej russkogo yazyka: avtoref. dis. … k. f. n. Moskva, 2006. - 27 s.

[7]Hisametdinova R. F. Toponimy i ih derivaty v yazykovoj sisteme: na materiale nemeckogo i russkogo yazykov: avtoref. dis. … k. f. n. Ufa, 2002. - 21 s.

[8]Chernoraeva T.N. Toponimiya i geograficheskaya nomenklatura Priamur'ya: avtoref. dis. … k. f. n. Habarovsk, 2002. - 23 s.

[9]El'viya Vaffa Hidir Mohammed Ali. Interpretacii imen sobstvennyh kak odin iz sposobov vyrazheniya osnov mirozdaniya lichnosti (po materialam romana D. Rubinoj «Na solnechnoj storone ulicy») // Filologicheskie nauki. Voprosy teorii i praktiki. – Tambov: Gramota, 2018, № 8-1 (86). – S. 203 – 206.

[10]Bol'shaya sovetskaya enciklopediya, BSE, 2012. [Elektronnyj resurs]. URL: https://slovar.cc/enc/bse/2049289.html (data obrashcheniya 22.02.2019).

[11]Lingvisticheskij enciklopedicheskij slovar' / pod red. YArceva V.N., M: Sovetskaya enciklopediya, Institut yazykoznaniya AN SSSR, 1990. [Elektronnyj resurs]. URL: http://tapemark.narod.ru/les/ (data obrashcheniya 22.02.2019).

[12]Listrova YU.T. Rastorgueva M.B. YUmor v rasskazah D. Rubinoj // Semantikokognitivnye issledovaniya: Mezhvuzovskij sbornik nauchnyh trudov. – Voronezh: Istoki, 2014.

– S. 79 – 83

[13]Kalashnikova M.A.Bilingvizm kak otlichitel'naya cherta hudozhestvennogo stilya D.I. Rubinoj. / Neologiya i neografiya: sovremennoe sostoyanie i perspektivy (k 50-letiyu nauchnogo napravleniya). Tezisy Mezhdunarodnoj nauchnoj konferencii ILI RAN. – SPb.: Nestor-Istoriya, 2015. – S. 38–40.

[14]Kalashnikova M.A. Dialog kul'tur v romane D.I. Rubinoj «Na solnechnoj storone ulicy» / Sbornik materialov 16-ogo mezhdunarodnogo nauch.-prakt. sem., «Russkoe kul'turnoe prostranstvo». 23 aprelya 2015 g., IRYAiK MGU imeni M.V. Lomonosova. – M.: Izdatel'stvo «Pero», 2015. – T.1. – S. 213–218.

[15]Kalashnikova M.A. Variantnost' inoyazychnogo slova na primere tekstov proizvedenij D.I. Rubinoj/ Sbornik statej I.A. Boduen de Kurtene i mirovaya lingvistika: mezhdu-

90

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

nar. konf.: V Boduenovskie chteniya (Kazan. feder. un-t, 12–15 okt. 2015 g.): tr. i mater.: v 2 t. / pod obshch.red. K.R. Galiullina, E.A. Gorobec, G.A. Nikolaeva.– Kazan': Izd-vo Kazan.un-ta, 2015.– T.2. – S. 139–14.

[16]Kalashnikova M.A. K voprosu ob inoyazychnyh vkrapleniyah v sovremennoj russkoyazychnoj proze/ Obshchestvennye nauki. – 2015. – Moskva, № 6. – S. 65 – 71.

[17]Kalashnikova M.A., Miftahova, M.M. Sovremennaya russkaya literatura na zanyatiyah po RKI (na primere proizvedenij D. Rubinoj) / Nauchnoe obozrenie: gumanitarnye issledovaniya. – 2016. – Moskva, №6. – S. 122–125.

[18]Kalashnikova M.A. Zaimstvovaniya i leksiko-semanticheskie novoobrazovaniya v tvorchestve D. Rubinnoj: avtoref. dis. … k. f. n. Kazan', 2018. 24 s.

[19]Gabdreeva N.V., Kalashnikova M.A. Inoyazychnaya leksika kak stilisticheskij resurs dlya sozdaniya obraza Ispanii v proze D.I. Rubinoj / Sbornik materialov XIII mezhvuzovskij seminar «Lingvostranovedenie: metody analiza i tekhnologii obucheniya». 16-17 iyunya 2015 g., MGIMO (MID Rossii). – M.: Izdatel'stvo «MGIMO-Universitet» 2016. –

CH.1. – S. 262–269.

[20]Tuajma Muttair Hussejn. Epitet kak mirooshchushchenie i miroponimanie v sovremennom mire (na primere povesti D. Rubinoj «Villa «Uteshenie») // Materialy VIII mezhdunarodnoj nauchno-prakticheskoj konferencii «Perevod. YAzyk. Kul'tura». – SPb.: Leningradskij gosudarstvennyj universitet im. A.S. Pushkina, 2017. – S. 109 – 113.

Analyzed sources

[1]* Rubina D. Zheltuhin. – M.: Eksmo, 2014. – 480 s.

91

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

UDC 811.161.1.’276’42:316.77:004.773

INTERNET-BLOG AS A COMPUTER MEDIADISCOURSE REPRESENTER

M.V. Matyukhina

____________________________________________________________________________

National Research Tomsk State University Tomsk Pоlytechnic University

PhD student, School of Core Engineering Education gr.A8-61 Mariya Viktorovna Matyukhina

e-mail: matyukhina.mariya@mail.ru

____________________________________________________________________________

Statement of the problem. The purpose of this article is to provide a description of the media discourse, its typology, to describe the genre palette of this discourse and to classify one of the genre representatives of the computer media discourse according to the proposed scheme.

Results. The modern media discourse corpora is represented by various speech genres. One of the presentable genres of this discourse is the Internet blog (here and after the blog). The world blogosphere is as diverse as the sphere of activity reflected in the media space. With the help of the presented classification of text messages types that can be contained in a blog, we analyzed the blog "SkinTour". As a result, the following types of posts were found in this blog: instruction posts, information posts, stories of real people, posts about problems, research posts. From the writing point of view, we attributed this blog to an advertising blog, as the content of its blog space is filled with the characteristics of certain products with an offer to buy it. According to the criterion of thematic focus, the blog is dedicated to the field of health. According to the multimedia criterion, "SkinTour" refers to the text photo blog, because its information flow is realized through text and with the help of photographic material. The technical basis of the blog is based on the type of Stand alone, which indicates that only one person is engaged in updating the blog, in this case, a well-known doctor-dermatologist. At the same time, readers can ask any questions on their topic related to the field of health. The answers to the problems/issues are published in a separate informational posts. This way the system of the Internet blog "SkinTour" is arranged.

Conclusion. The concept of discourse and discourse itself are the subject of constant debate today. In the scientific world of linguistics there are opinions in favor of the new-fangled foreign concept, but there are also some opposite points of view, opposing discoursology and calling it pseudoscience. Ardent stylists call discoursology as a brainchild of style, the discourse scientists allocate it in a separate independent science. Media discourse occupies a significant position in the mainstream of discourse due to its media versatility. Genre diversity of media discourse has generated a wide range of speech genres. One of the brightest representatives of the speech-genre assembly of this discourse type is the Internet blog. After analyzing the health blog "SkinTour", we saw how diverse can be the texts embedded in the blog composition. It would be impossible to typologize the blog on one criterion, therefore on the basis of several criteria the blog analyzed by us is the author's blog focused thematically on the area of "Health", including text and photo materials and relating to the type of "Stand alone".

Key words: Internet blog, computer media discourse, media discourse, discourse, speech genre, media, style, Russian linguistics.

For citation: Matyukhina M.V. Internet-blog as a computer mediadiscourse representer / M.V. Matyukhina // Scientific Journal “Modern Linguistic and Methodical-and-didactic Researches”. – 2019. - № 3 (26). – P. 92-100.

Introduction

Today, the existence of discourse in the scientific linguistic paradigm is contradictory. In their beliefs, scientists-linguists are divided into two camps, the first of which considers pseudoterminal discourse, and discourse studies, in turn, pseudoscience. The reason for the controversy is the fact that the recognized authoritative Russian linguistics in the 1970s gave rise to a foreign branch of linguistics-discourse. Already in the 1980s, the world scientific community began to talk about the crisis of style and its postulates, which is associated with the storm of popularity around American and Western European newly minted science. The less

_____________________

© Matyukhina M.V., 2019

92

Scientific Journal “Modern Linguistic and Methodical-and-Didactic Researches” Issue 3 (26), 2019 ISSN 2587-8093

profound interest of Soviet scientists in the product of the new science – discourse – is conditioned by the reliable and powerful fundamental heritage of Russian linguistics, namely the existence of functional stylistics. Convenient and familiar concept of style precluded the need for additional science and terminology. A significant difference to the appearance of decorology was the fact that in the Anglo-Saxon linguistic tradition, the style was not considered an independent branch of linguistics and not stand out as a separate science. In the late 20th century, using the widely known functional stylistics, discourse studies embarked on the path of the seizure of the podium not only Western and American linguistics, but also the attention of national linguistics. Based on the work Of p. Serio, devoted to the analysis of the Soviet political discourse, Yu. V. Stepanov asserts that discourse cannot be reduced to style, because it is much larger, wider, more voluminous than the latter [1, p. 80].

Here are some of the observations of O.V. Orlova. First, discourse and style exist in parallel, despite their verbal affinity. Secondly, discourse is dynamic, changeable, operates within a certain speech situation, has a rich variability of forms, style is a standardized model, stable, relatively stable and characteristic of an indefinite number of social practices. Thirdly, according to the theory of functional styles, there is a nice systematization of a particular object (style, padstyle); discourse presupposes the existence of classifications on different branches [2, p. 2021].

There are different thoughts about the relationship between the concepts of "style"and "discourse". For example, on the basis of articles J. S. and Stepanov I. N. Shchukina the impression that functional style is part of the discourse and is a part of it, that is the conclusion that the wider discourse style. On the contrary, in his dissertation work N. L. Blink talks about the stylistic and genre affiliation of discourse, thereby reducing its importance and accommodating it in the composition of the style. However, in this article we will not delve into the comparative analysis of the characteristics of functional style and discourse, but will follow the point of view of M. N. Kozhina, who calls both concepts the fundamental bases of linguistics and speaks about their close interaction [Ibid., p. 22-23].

Thus, under the discourse we will understand a set of oral and written texts of a certain area, comprising the characteristics of the sphere of activity, the name of which is called this discourse.

Research methodology

The actual corpus of research material consists of 15 articles in the English-language blog "SkinTour". Blog posted on the platform https://www.skintour.com/topic/all/.

In the process of creating this work, General theoretical and particular methods of scientific research are used. The leading method in writing this work was the linguistic descriptive method by which it was necessary to structure the information and to characterize the concepts of "discourse", "media", "media discourse", "blog". When introducing the concept of discourse and style, one of the empirical methods of scientific research – comparison-was used. The structure of the work illustrates another method used-the deductive method, that is, in describing the concepts was applied algorithmic method - from the deeper and larger concepts – to the smaller, but no less important: from discourse to discourse, from discourse to a particular type of discourse, from this type of discourse to speech genres, from speech genres to a particular speech genre. When typologizing the blog "SkinTour" and describing the types of text messages contained in it, a General theoretical method of research – analysis-was used. The types of posts that are part of the above blog are analyzed, and in accordance with the proposed criteria, the blog "SkinTour"is typologized.

Research results

In the second half of the 20th century, the concept of "media" and its derivatives captured the interest of the scientific community. The foreign term itself joined the ranks of the Russian Glossary, having migrated from English in the 1960s.

93