Контрольные работы / контрольная по ино

Контрольная работа № 2

Вариант 2

I. Перепишите следующие предложения: подчеркните в каждом из них глагол-сказуемое и определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Advertising helps a business to promote its product on the market.

2. A good advertising agency will develop the proper marketing strategy for a company.

3. The local newspaper has agreed to free publicity for the new enterprise.

4. Large sums of money have been spent on advertising to remind the public of the name of the product.

II. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на разные значения слов it, that, one.

1. It was a successful advertising campaign that improved the image of the company.

2. One should know a lot about the customer needs if you want to promote your product.

3. It is so easy to sell the service or product without advertising.

III. Перепишите следующие предложения и переведите их на русский язык. Обращая внимание на разные значения глаголов: to be, to have, to do.

1. The company has to change the strategy otherwise the business will fail.

2. The packaging of a product should be developed by people from an advertising agency.

3. The sales problem is to be discussed at the business meeting on Friday.

4. The company didn’t advertise when sales fell and made large numbers of workers redundant as a result.

IV. Перепишите следующие предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение.

1. We know national newspapers can benefit from advertising.

2. Many manufactures think consumers have stopped paying attention to conventional advertising.

3. Advertising executives believe products are becoming more international and sophisticated.

V. Перепишите и переведите на русский язык следующие предложения, обращая внимание на функцию инфинитива.

1. A business can only survive if it is able to anticipate the needs of consumers.

2. He was the first to offer the proper marketing concept.

3. The art of advertising is to persuade people to buy your product or service

4. To increase our sales we may need to turn to an advertising agency.

VI. Перепишите и переведите c 1 по 5 абзацы текста на русский язык. Ответьте на вопросы по содержанию текста.

Product advertising is an important part of the market. Its aim is to increase sale by making a product or service known to a wider audience and by emphasizing its positive qualities. A company can advertise in a variety of ways. It depends on how much this company wished to spend and the size and type of audience it wishes to enlarge.

The different media for advertising include television, radio, newspapers, magazines. The design and organization of advertising campaigns is usually the job of an advertising agency.

But advertising goes far beyond television, newspapers and so on. The manager of a clothes store is advertising by putting models wearing. The stores display clothes in the window. A bicycle manufacturer is advertising when sends a new price list through the post to his retailers.

Corporate advertising is directly concerned with increasing sales of a particular product or service, but more with the brand, image, or picture a company wants to present to the public. Public relations (PR) experts specialize in organizing activities and events which generate positive publicity for companies. Unusual advertising campaigns sometimes get extra publicity for the company by way of media reports about the campaign.

A deliberately shocking advertising is the simplest way to get additional media coverage and even if the media coverage is negative it can still help to sell the product as advertisers like Benetton have already proved.

In a series of posters they linked the Gorman Golf model of the carmaker Volkswagen to a religions revelation; one that showed Jesus at last supper recommending the car to his disciples. Volkswagen doubtless thought its advertising was ironic and extremely up-to-date, though it was followed by furious complaints from the Catholic Church.

Some people say that advertising actually enriches our likes. Commercial television provides us with free programs thanks to its advertising revenues. National newspapers get much of their revenue from advertising doom at a typical newspapers and you’ll discover the proportion of the pages devoted to advertisements.

We have to thank advertisers for the free colour supplements accompanying the Sunday newspapers.

Your task is

Having read the above passage answer these questions in your own words

1. What is meant by product advertising?

2. What is corporate advertising concerned with?

3. How does advertising enrich our life?